Life, 1919-05-15 · page 5 of 50
Life — May 15, 1919 — page 5: what you’re looking at
What you’re looking at
This page is **not a political cartoon or satire**—it's a straightforward advertisement. It promotes the Jordan automobile, a real car manufactured in the 1920s, highlighting its new feature: Disteel Wheels (steel wheels manufactured by Detroit Pressed Steel Co.). The ad emphasizes practical benefits: Disteel Wheels are stronger, lighter, easier to clean, and eliminate squeaking. The appeal is to "discriminating motorists" who value both elegance and economy. The image shows a side-view silhouette of the Jordan automobile, and a close-up photograph of the wheel itself. This is period commercial advertising in *Life* magazine, not editorial content or satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
lic New. Yoedan Sthrouette Is Equipped With DISTEEL WHEELS Be Wheels Dealt Complete The Car It is highly significant that this new Jordan, Character. Disteel Wheels are stronger, yet (in the most recently announced motor car on the many cases) LIGHTER. They greatly sim- market, a car whose distinguishing appeal is plify wheel-changing and tire-changing. They ‘auty, is equipped with Disteel Wheels. This, are easily cleaned and eliminate squeaking and lieve, accurately reflects the judgment of rattling. the motor car industry and the taste of the dis- criminating motorists of the world. In the greater elegance, safety and economy of motoring Disteel Wheels are Science brought The mechanical superiorities of Disteel Wheels, to the Wheels of the Motor Car. (ise to owner and manufacturer alike, are considera- bed tions quite as vital as Greater Distinction, more We have a Disteel Wheel Book for you. nonths t k Factory Branch: 1846 Broadway at 61st St. 4 . % DETROIT PRESSED STE co. Branch: 925 Boylston Street 3 q 1808 Mount Elliot Avenue Vactory Branch: 732 Michigan Avenue = i } DETROIT « . : + MICHIGAN comicbooks.com