Life — May 15, 1919 — page 5: what you’re looking at

What you’re looking at

# Analysis This page is **not a political cartoon or satire**—it's a straightforward advertisement. It promotes the Jordan automobile, a real car manufactured in the 1920s, highlighting its new feature: Disteel Wheels (steel wheels manufactured by Detroit Pressed Steel Co.). The ad emphasizes practical benefits: Disteel Wheels are stronger, lighter, easier to clean, and eliminate squeaking. The appeal is to "discriminating motorists" who value both elegance and economy. The image shows a side-view silhouette of the Jordan automobile, and a close-up photograph of the wheel itself. This is period commercial advertising in *Life* magazine, not editorial content or satire.