Life, 1919-05-15 · page 43 of 50
Life — May 15, 1919 — page 43: what you’re looking at
What you’re looking at
This page mixes advertising with satirical poetry. "A Toast" (left and bottom) is humorous verse by Carolyn Wells celebrating various alcoholic drinks—cocktails, beer, whiskey, gin—with repeated refrains about drinking toasts. The humor lies in treating alcohol with mock-reverence and the observation that drinks are "truer than sweetheart or lass," suggesting alcohol's reliability over romantic relationships. The center features a Waterman's Ideal Fountain Pen advertisement, using the freedom of writing anywhere as a selling point—users are "never slaves to a desk." Left sidebar advertises Paul von Boeckmann's "Book on the Nerves" (25¢), claiming nerve exhaustion causes fatigue and depression, offering his guide as remedy. This reflects early-20th-century pseudoscience about "nerve force." The bottom's final couplet mocks wartime profiteering, warning against allowing profiteers to "corner the market"—likely WWI-era commentary on war-related price-gouging.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Al Toast the Cocktail, delightful, to the Highball, that’ ingundy, Claret and Port, to the Whisky that's s dearer than sweetheart d ubiquitous Beer ump that’s expensive; nac, delicious and dear, Créme de Menthe, inof- toast pass, 1 ¢ glass! # etter” thanibaweetce Consult Your Own Time eickey, and here's to Gin and Convenience hot Tom and Jerry; Owners of a you see red blood escaping you know your vitality is escaping with it, and are never slaves to a desk or inkwell. They you promptly stop the flow. | f » can write wherever they are and whenever Millions of people live on, | the necessity or wish arises, in doors or out. indifferent to the loss of vital a j cwatinal power even more serious than | The Waterman’s Ideal they use was select- the loss of blood— the LOSS ed to suit their individual character of hand- of NERVE FORCE. writing which enables them to do more and Ifyou are tired; depressed; accwous| better writing with less effort. table; sensi cannot sleep or i Waterman’s Ideal is the standard by which | digest your food, it means that your ‘ the world judges the quality, durability and | nerve forceis depleted through over- | | ef efficiency of a fountain pen. work and nerve strain, \ ae Three types—Regular, Safety and Self-Filling. Wonderful Book & \. NERVES | aul von Boeckmann, the | noted Nerve Culturist, has | lB written a remarkable book | Nerve Force, and teaches in the simplest language How to Soothe, Calm, and Care for the Nerves. It is the result of over 20 years’ study of nervous people. A keen and highly-organized ner- vous system is the most precious gift of Nature. Tobe dull nerved means to be dell brained, insensible to Biealtsaaee| Love asd Menalisrce Therefore care for your verves. Price of Book 2 5 isonly... Cc Bound handsomely in Cloth, 50¢ (Coin or Stamps) UL VON BOECKMANN, R. S. 110 West 40th St., New York City Sold at Best Dealers $2.50 and Up L. E. WATERMAN COMPANY 191 Broadway, New York Boston Chicago Here's to a Stone Fence (the worst drink there is!) And here's to the sociable Sherry! Let the toast pass, Drink to the glass! Ill warrant ‘tis sweeter than sweetheart or lass! Here's to John Barleycorn! Never say die! Throw the whole bone-dry concern down! San Francisco Montreal EE: Here's to old Whisky—Scotch, Bourbon and Rye— Here's to the glass that won't turn down! Let the toast pass, Drink to the glass! I'll warrant ‘tis truer than sweetheart or lass! Carolyn Wells, N order to insure the fruits of victory we should make sure that the profi- teers do not corner the market comicbooks.com