Life, 1919-05-15 · page 35 of 50
Life — May 15, 1919 — page 35: what you’re looking at
What you’re looking at
This is **not a cartoon or satire** — it's a straightforward advertisement for the Milburn Light Electric automobile, published in *Life* magazine (page 863). The ad promotes an electric vehicle as "The Fast Modern Electric," emphasizing practical benefits: speed, range, reliability, and ease of battery replacement. It highlights luxury features like comfortable seating for up to five passengers and elegant styling. The Milburn Wagon Company, based in Toledo, Ohio (established 1848), positions the electric car as the natural choice for discerning buyers. The price of $2,185 f.o.b. Toledo is listed. This reflects early 20th-century automotive marketing when electric vehicles were serious competitors to gasoline cars, marketed to wealthy consumers who valued refinement and ease of operation. The ad's presence in *Life*'s pages simply reflects that the magazine carried advertisements alongside editorial content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ee HMMAMIINIT NNN ont SIT SAT il IMM II HS LIGNT, ELECTRIC AY vas aye The Fast Modern Electric —has all the speed you ever need or want for ordinary driving. It travels fast and far and yields long mileage per charge. This Modern Electric is so beautiful, light and low swung, so absolutely relia choice wherever its advantages are understood. . that it is the natural It has larger batteries and tires. In a very few minutes time. discharged batteries may be replaced by fresh ones. The refinement and beauty of the Milburn are excelled only by its econo} of operation. It is handsomely painted and trimmed. Two or even three accommodated on the rear seat, while flush type front seats furnish room for two additional passengers. Write for catalogue and address of your nearest Milburn dealer. latest models. may be comfortably He will gladly show you these Price $2185, f. 0. b. Toledo Established 1848 The Milburn Wagon Company Toledo, Ohio Automobile Division comicbooks.com