Life, 1919-05-15 · page 33 of 50
Life — May 15, 1919 — page 33: what you’re looking at
What you’re looking at
This page is **not a cartoon or satire**—it's a full-page advertisement for Goodyear Solid Tires. The image shows a close-up of a truck tire and an inset photo of a loaded delivery truck. The ad uses a testimonial from J.J. Callahan, Local Manager of John Wood Manufacturing Company in Brooklyn, to tout durability. He claims their set of six Goodyear Solid Tires collectively delivered 300,000 miles of service, with five tires potentially reaching 75,000 miles each. The text emphasizes the tires' thick treads, resistance to damage from rough urban roads and collisions, and superior performance compared to competitors. The appeal is to truck fleet owners and managers by presenting concrete mileage data and real-world testimonials as proof of value and cost-effectiveness for commercial vehicle use.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“ GIVE Goodyear Solid Tires, which have passed the 50,000-mile mark on one of our trucks, un- doubtedly will last another year and give us a total of 75,000 miles of continuous. service. Their treads are still 1% inches thick. Due to an accident, the sixth tire in the set had to_be removed at 50,000 miles; otherwise it, too, unquestionably would be delivering like the other five today. Our experience with Goodyear Solid Tires makes it easy for us to realize why so many truck owners specify Goodyears.”—J. J. Callahan, Local Manager, John Wood) Manufacturing Company, Brooklyn, New York. a total of 300,000 miles of service have been pavements and into plumbers’ scrap-strewn storage yards, | by the set of six Goodyear Solid Tires described they offer lite evidence of having done so much hard work apparent that even this extraordinary ligure will Certainly the appearance of the veterans affords visual sed because the present condition of tive of these proof of their freedom from chipping and shredding, icates t each will run 900 miles—the sixth feature broadly noted in Goodyear Solid Tires en injured as the result of a collision While the mileage given here is unusual, it is well to : un-retouched photograph above was taken, all observe that it has been equalled and even surpassed by dyear Solid Tires had traveled 50,000 miles and other users of these stalwarts. ere as smooth and thick with rubber as the two ‘Their reports of high-average scores plainly show what cre, * Goodyear Solid Tires plus intelligent care can do, and these Goodyear Solid ‘Tires have consistently thus draw important attention to the effectiveness of eavy loads of boilers and tanks over cobblestone Goodyear methods of solid tire manufacture. THe Goopyear Tire & Rupser Company, Akron, On1o0 comicbooks.com