Life, 1919-05-08 · page 6 of 46
Life — May 8, 1919 — page 6: what you’re looking at
What you’re looking at
This is a **Life Savers candy advertisement**, not political satire. The image depicts a humorous wedding scene where a man presents a Life Savers mint (with its characteristic hole) as an engagement ring, with the caption "No ring? Here's your Life Saver." The advertisement plays on the candy's ring-shaped design and the slang term "Life Saver" (meaning someone helpful in a pinch). It suggests that if a man cannot afford a traditional engagement ring, he can use a Life Savers mint as a substitute—a joke about economic constraints, likely from the 1920s-1930s era. The ad emphasizes the candy's flavors (Pep-O-Mint, Wint-O-Green, Cl-O-Ve, Lic-O-Rice) and costs only 5¢, marketing it as a romantic gift despite its obvious impracticality.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“No ring? Here’s your Life Saver” The man who can hand out Life Savers is best man to go to for holesome candy. Eat one of these litte pure-sugar rings and you will be wedded for life to the dainty, delicate quartet of LIFE SAVERs THE CANDY MINT WITH THE HOLE Each of the Life Saver flavors is as sweet as a June bride. ' PEP-O-MINT is full of delicious pep. CL-O-VE is warm with the spice o' life. WINT-O-GREEN is cool and refreshing. LIC-O-RICE will make every moon a honeymoon. § When you buy substitutes, you take a chance for better or worse. You pay the Life Saver price and look in vain for Lit Saver quality—this is breach-of-promise. Once you know these pure sugar-and-spice tidbits, nothing can alienate your affections, MINT PRODUCTS COMPANY New York @,__ Montreal comicbooks.com