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Life, 1919-05-08 · page 45 of 46

Life — May 8, 1919 — page 45: what you’re looking at

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Life — May 8, 1919 — page 45: Life, 1919-05-08

What you’re looking at

This page is primarily **advertising**, dominated by a large W.L. Douglas shoe advertisement claiming uniform retail prices nationwide—a selling point emphasized by the cartoon at top showing two men (labeled "San Francisco" and "New York") asserting "The retail prices are the same everywhere." The smaller cartoon titled "Two Experts on Alcohol" depicts a domestic scene where a doctor and young man discuss alcohol's effects on the body during what appears to be Prohibition era (likely 1920s, given the context). The dialogue suggests debate over alcohol's dangers—the doctor claiming it "poisons" the system, the young man skeptical. The page also includes a "Welcome Home" message to returning WWI soldiers and a brief item titled "Something In This?" about religious observance and Sabbath recreation. The Douglas ad's emphasis on fixed pricing reflects Progressive-era consumer concerns about price-fixing and fraud—hence the repeated "BEWARE OF FRAUD" warning about counterfeit stamped prices.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

“THE RETAIL PRICES ARE THE SAME EVERYWHERE WHITE MOUNTAIN ; “|| THEY COST NO MORE IN SAN FRANCISCO TAN New YORK” eS B2))) REFRIGERATORS ; | Wo PSP? «The Chest with the Chill in it” only TK ps 1 Ives ly Star ~ approval of tbat nal stom. a & best “In Over a Million Homes” ety and important town in the United Te so vt some catalogs and booklets. 8 to Bune MANUFACTURING COMPANY other Nashua, N. H. You SSS thout teed Two Experts on Alcohol . C ed from page 823 ||| SAN FRANCISCO OUT i ul ace s the poison enters the Hi © will be all right. And you think T can this afternoon and de- + on the “Evils of Alco- ‘m sure of it, madam. perfect rest t diet. (ile $4:00 $4-50 $5.00 $6.00 $7.00 g $8.00 and the young mon cebly, Doctor bows him- IF you have been paying $10.00 to $12.00 for fine shoes, a a trial will convince you that for style, comfort and service Jornce (return : Oh, Jack! It is W. L. Douglas $7.00 and $8.00 shoes are equally as good and MeN barelie!, I was afraid it might mean will give excellent satisfaction. The actual value is determined i a operation. You know, the attack was and the retail price fixed at the factory before W. L. Douglas hirtys os soaac you had only called me in name and the retail priceis stamped on the bottom. Thestamped venue Jie nd to think you should have price is W. L. Douglas personal guarantee that the shoes are \ Sowth FB uk r shoes in the front hall | always worth the price paid for them. The retail prices are $333.5054 Objcit makes me. ill:'to thesame everywhere. Theycost no more in San Francisco than they do in New York. inttliag: aanlgye “Doi Stamping the price on every pair of shoes as a protection against high prices and other, Avid You'are golds unreasonable profits is only one example of the constant endeavor of W. L. Douglas 1? to protect his customers. The quality of W. L. Douglas product is guaranteed by k: Oh, T think T may go. more than 40 years experience in making fine shoes. e smart styles are the such better, don’t you? leaders in the fashion centers of America. They are made in a well-equipped Yes, mother, factory at Brockton, Mass., by the highest paid, skilled shoemakers under the If it wouldn't tire you direction and supervision of experienced men, ali working with an honest deter- ps you would. like to mination to make the best shoes for the price that money can buy. Stinger nie, CAUTION—Before you buy be sure W. L. Douglas name and the id like to get your judg- . retail price is stamped on the bottom and the inside top facing. If the stamped price has been mutilated, BEWARE OF FRAUD. (idisa" his ‘vesiaponion) | Forsate by 106 W.L.Douglas stores and over 9000 W. L. Douglas dealers, President W. L- Douglas ould like better. You know, or can be ordered direct from factory by mall, Parcel Post charges pre- Shoe Co., 147 Spark St., it te & subject 1 am thor. pald. Write for Illustrated Catalog showing how to order by mall. Brockton, Mass. | eT aT EM oughly familiar with. But, mgther— T loTHeR (in her literary enthusi- | of her pocket, for, being an old-fashioned To the Boys from Over-Seas i y, she still permitted herself the luxury of a pocket): Yes, dear. Thave followed most of you every step in this great world war. “Over the top,” Tue Boy: Before you begin reading, nthe trenches, in the huts and in the hospitals. ' mother, would you mind getting me a Thave aa pitcher of ice-water? And, mother— have been the connecting link between you and the dear ones at home. voll kuow the doctor Sdvised it—whilé | You have used me to tell of your triumphs and troubles, and | have penned the you are about it, will you get the largest eters from home that have brought you both joy and inspiration. pitcher you have in the house? We have been the closest of friends and when you change the khaki you have ‘ . fonored for your every-day business suit, | know | will be found in your upper vest Something In This? rocket, re idy’as always to serve you instantly. Recent clerical utterances against Sun- p . day ami ts raise the stion of So again I say, welcome home, and add, with best wishes for a future crowded Whee ocean CHINeE. dais Ts E whether a clergyman, with six days for th success, Yours faithfully, outdoor recreation, is the one best quali- Waterman’s Ideal Fountain Pen fied to pass on a Sabbath schedule of toilers who work from sun to sun six days a week—New York Herald. comicbooks.com