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Life, 1919-05-08 · page 37 of 46

Life — May 8, 1919 — page 37: what you’re looking at

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Life — May 8, 1919 — page 37: Life, 1919-05-08

What you’re looking at

This page is primarily a **Pepsodent toothpaste advertisement**, not satire. The headline "Film On Teeth Proves Your Way Wrong" is marketing copy claiming that conventional tooth-brushing fails because of an invisible slimy film that brushing cannot remove. The "tooth-destroyer" referenced is this film—described as harboring germs, tartar, and acid that causes decay and discoloration. The advertisement promotes Pepsodent as a scientifically new solution using "activated pepsin" to dissolve this film. The left side contains unrelated **rhymed book reviews** (including "In the Heart of a Fool"), standard Life magazine content. The prominent portrait shows a smiling man, likely meant to represent a dentist endorsing the product, though the image is not identified by name. The coupon offers a free ten-day trial tube. This represents early 1900s-era **medicinal advertising**, relying on pseudo-scientific claims about newly "discovered" problems and patented solutions to sell consumer products.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Rhymed Reviews In the Heart of a Fool \Nen White. TI Mac n Company) Thomas made his jour- ttled down oung Attorney —these dashing I they call for e. perhaps, to fall for.) no thought of good, ne wh. sure where he wor iner clay, s reckless gallivanter, I'm glad to say, f. Van Dorn's decanter. pered, waxing hat shock the nil and wreaked his hate t noble labor leader lace and kept his clutch I other things that glitter ? Far from such! is dreary, dark and bitter in 4 rakes with black Sy 1c « © sweet, forbidden fry It 1 + mouths be dust and nu : hi “LIFE: Film On Teeth Proves Your Way Wrong All Statements Approves by High Dental Authorities That’s the Tooth-Destroyer Millions know that well-brushed teeth still dis- color and decay. Tartar forms on them, pyorrhea starts. The tooth brush has proved itself inade- quate. Statistics show that tooth troubles have constantly increased. Dentists long have known the reason, but not a home way to combat it. The trouble lies in a film —that slimy film which you feel with your tongue. It clings to the teeth, gets into crevices, hardens and stays. And that film causes most tooth troubles, The film is what discolors, not the teeth. It is the basis of tartar. It holds food substance which | ferments and forms acid. It holds the acid in con- tact with the teeth to cause decay. Millions of germs breed in it. They, with tartar, are the chief cause of pyorrhea, One great dental question for years has been, how to combat that film. A dental cleaning re- need is to fight it day by Science has now found the way. Able author- ities have amply proved it by convincing clinical tests. Leading dentists all over America have proved it and adopted it. Now that method is em- bodied in a dentifrice called Pepsodent. And we let everybody prove it by a ten-day home test free, See What Clean Teeth Mean Teeth in general, though brushed daily, are not ‘clean. That's why tooth troubles come. Use a 10-Day Tube of Pepsodent and see the difference for yourself. It will be a revelation. Pepsodent is based on pepsin, the digestant of albumin, The film is albuminous matter. The object of Pepsodent is to dissolve it, then to con- stantly combat it. That seems a simple method. But pepsin must be activated, and the usual agent is an acid harm- ful to the teeth. So pepsin long seemed forbidden. ‘What science now has done is to find a harmless activating method. Five governments have al- ready granted patents. It is that method, used in Pepsodent, which has solved this great tooth problem, Pepsadéen REG.U.S. The New-Day Dentifrice The proof is quick and easy. Within ten days you will gain a new light on teeth cleaning, and that’s important both to you and yours, Send the coupon for a 10-Day Tube. Use like any tooth paste. Note how clean the teeth feel after using. Mark the absence of the slimy film. See how the teeth whiten as the fixed film disap- pears. Compare this method with your present method. Look at your teeth in ten days. Then let the ev- ident results tell you what to do, There will be no need for argument. Cut out the coupon now. Ten-Day Tube Free THE PEPSODENT CO., Dept. $80, 1104 S. Wabash Ave., Chicago, Il. Mail Ten-Day Tube of Pepsodent to A actentific tooth paste based on activated pepsin. | N#™e--—-—~ An efficient flim combatant, now endorsed by den- tists everywhere and sold by druggists in largetubes. “He shat complies against his will Is of the same opinion still.” Address. comicbooks.com