Life, 1919-05-08 · page 2 of 46
Life — May 8, 1919 — page 2: what you’re looking at
What you’re looking at
This is **primarily an advertisement**, not a satirical cartoon. It's a United States Tires company ad from *Life* magazine (dated May 8, 1924, based on the header). The image displays five different tire tread patterns arranged dramatically, emphasizing variety. The ad's core message is straightforward commercial persuasion: different driving conditions require different tires, and US Tires offers five distinct types ('Royal Cord', 'Nobby', 'Chain', 'Usco', and 'Plain') to match individual motorist needs. The copy positions the tire dealer as a knowledgeable advisor who can match vehicles to road conditions. There is no satire or political commentary—this is standard early-automotive-era advertising designed to establish brand authority and product diversity for the expanding American car market.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Puliished Weekly by Lite at Ww ur and Your Tires There are two factors which determine the best tires for your use. One is yourcar. The other, the roads your car travels. With these two points clearly in mind, any United States Tire Sales and Service Depot Dealer can provide you with tires that will give you the long, uninterrupted service you want and should have. Experience has taught us that no one tire will meet all the varying conditions faced by American motorists. That’s why we build five distinct types 0 United States Tires—‘Royal Cord’, ‘Nobby’ ‘Chain’, ‘Usco’ and ‘Plain’. A tire for every need of price or use. In this way, we makeit possible for every American motorist to have good tires that will meet his individual require ments to perfection. Look up our nearest Sales and Service Depot Dealer. Talk over your driving conditions with him. He will tell you which United States Tires are exactly suited to your needs, Thea standardize on them. For passenger and light delivery cars—‘Royal Cord’, ‘Nobby’, ‘Chain’, ‘Usco’ and ‘Plain’. Also tires for cycles, airplanes and solid tires for trucks. United States Tires comicbooks.com