Life, 1919-05-01 · page 44 of 44
Life — May 1, 1919 — page 44: what you’re looking at
What you’re looking at
**The Rubberset Brushes Advertisement (Left):** This is a testimonial ad from a satisfied customer praising brush durability. William Astley claims his brushes lasted eight years without wearing out at the bristles—unusual for the era. The humor relies on the product's longevity; Astley puzzled over how the bristles never frayed, making the advertisement's claim of "everlasting" brushes seem genuinely remarkable for 1918. **"L. Steffens Greets the Bolsheviks" (Center):** This satirizes Lincoln Steffens (the famous muckraking journalist) being sent to Russia by the Peace Commission to observe the Bolsheviks. The satire compares this to exhibiting an "Educated Moose" in Georgia—suggesting Steffens will be used as a curiosity while the Bolsheviks (positioned as the superior "show") maintain the advantage. The joke mocks American naiveté about Soviet communism and Steffens' credibility as an observer. **Ross's Ginger Ale (Right):** A wartime advertisement promoting domestically-produced ginger ale as equivalent to imported Belfast brands, capitalizing on WWI-era "Buy American" sentiment.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Best Answer W can Give You.Mr.Astley, is that they just Wore off. It's aWay They have in RUBBERSET BRUSHES! Long Beach, Cal, ebruary 18th, 1918 Messrs, Rub| Newark, Nf Company, What alwa this, where BRUSHES nx every bristle gripped EVERLASTINGLY in hard rubber! LIFE: L. Steffens Greets the Bolsheviks INCOLN S$ “FE at last ac- counts, had been sent’ to Russia by the Peace Commission with a com- panion to report on the Bolsheviki Just the man for the job, It will be a case like that of the Educated Moose that the showman was exhibiting in Georgia. It is an old story with a wife and nine or ten cl ged and shiftless, besa showman jor a low rate of admi for his large family. But the showman said: “Walk right in, brother. My Ed ed Moose will he just as inter- ested to see you and your family as your family will be to see my Edu- cated Moose!” If Lincoln cannot put over as much on the Bolsheviki as they can on him, it will be purely because they have the advantage of position. They are the show, but he has a sound claim to free admission Books Received Peking Dust. by Elen N. La Motte. (The Centy pany, $1.50.) A Dreamer’s Tate. by Lord Dunsany John W, Luce & Co. $1.50.) The Day of Glory, by Dorothy Can field. (Henry Holt & Co. $1.) fan Who Couldn't: Sleep, by St (The Bobbs-Merrill by Eleanor H. Porter. (Hou any, $1.50.) The Fields of toy. (George H. Doran Company, ) After the Town Goes Dry, by Henry € Taylor. (The e Publishing Company.) utherless, by Jean Poems About God, by Liext. John Crowe Ransom. (Henry Holt & Co. Mrs, Bird: We MUSTN'T BUILD OUR MERE, 1 TWO GOOD REASONS WHY THIS 18 AN SIRABL. 1GHBORHOOD. . PETER J. CAREY, PRINTER Ross’s Imported BELFAST Ginger Ale is here again /or taste. trained people who pre fer the thirst-quenching tang of genuine im- ported ginger ale. Brands which used to be imported are now made “over here.” Read the labels carefully—find out where it’s made—or you can't tell the difference till you taste it. Ivis worth while reading labels now, for once more you can get the genuine —impotted straight from Belfast. ROSSS fheimported BELFAST Ginger Ale The Kiltaran Poctry Book, by Lads Gregory. (G. P. Putnam's Sons. $1.25) The Most Foolish of All Thiigs. b H. Anthony. (RichardG. [iadger. $1.50.) I've Come to Stay, by Mary [leatoa Vorse. (The Century Company, $1.25) Forty Days in 1914, by Major Sir F. Maurice, K. C. M. G. (George H. Doran Company, $ Nixola of Wall Street, by Feli don. (The Century Company, $1 Martin Schuler, by Romer (Henry Holt & Co., $1.50.) comicbooks.com