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Life, 1919-05-01 · page 40 of 44

Life — May 1, 1919 — page 40: what you’re looking at

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Life — May 1, 1919 — page 40: Life, 1919-05-01

What you’re looking at

This page combines a **serious public safety campaign** with period advertising and serialized fiction. The dominant content is a Thermoid brake lining advertisement addressing a genuine 1920s-30s crisis: 1,300 automobile accidents daily in America, with 10% preventable through proper brake maintenance. The ad uses efficiency-focused messaging ("brake inspection insures safely") typical of the era's industrial safety movement, promoting Thermoid's hydraulic-compressed lining as superior. The accompanying fiction narrative depicts an elderly man (appears to be a returning figure from earlier in the serialized story) reconciling with his estranged son Arthur regarding inheritance and family obligations—a melodramatic domestic plot common to Life's serialized content. Bottom advertisements include "Even" (a malted beverage marketed as "common-sense" for ordinary consumers) and Evans & Sons liquor. The overall page reflects 1920s-30s American concerns: automotive safety consciousness, paternalistic corporate messaging, and sentimental family narratives alongside consumer goods marketing.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Thirteen hundred accidents cause injury or death every day is estimated that there are 33 auto- mobile accidents serious enough to report—accidents which cause injury or death. For the entire country the number amounts to 1300 every day. At least 10 per cent of these accidents could be avoided if the brakes were kept in good con- dition, That is the judgment of New Jersey state authorities. | ee day in New York City alone it Brake inspection insures safety It is so simple to be on the safe side. Go to your garage man today, and have your brakes in- spected, Thousands of motor- ists are making this a regular precautionatsixty-dayintervals. Possibly a simple tightening of the brake rods, or an adjustment of the equalizer is all that is needed. If the garage man says your brakes need relining, follow his advice without any delay. Why Thermoid brake lining is safest and wears longest In each square inch of Thermoid brake lining there is 40% more material than in ordinary lining This additional body is made tight and compact by hydraulic compression under 2000 Ibs. pressure. In addition to this, Thermoid is Grapnalized, which enables it to resist moisture, oil and gasolia! The close, compact texture of Thermoid mainta gripping po even when worn to wafer thinness. Theengineer id manufacturers of $0 of the leading pe senger cars and trucks have standardized on Thermoid = Hy draulicCompressed Brake Li Have your brakes inspected to Remember that every foot of Ther moid is backed by Our Gearantee Thermoid will make good—or WE WILL. Thermord Rubber Company Factory and Main Offices: Trenton, New Jersey New Yor > Sun Reancice BRAKE LINING visit his old secretary, who had married the assistant bookkeeper the year after his death, and had now a little brood of her own, At five o'clock in the afternoon he went back to his son’s office. Arthur was waiting for him—looking slightly paler and more anxious even than in the morn ing. They sat down silently Arthur, 1 Henry Bilkins, at last “T have made a singular body wants me back, My old friends iscovery. No have all forgotten me, and while they expressed a certain degree of pleasure in se me, it was mostly perfunctory I couldn't take up the threads again. left you my moneys It would be awk ward, even if it were practicable, to give it back to me. The ties by which T was united to you were broken, and have all healed or been united to other interests Now, Arthur, I'm going back—nay, don’t protest. We might as well be honest Besides, it's perfectly natural that I should be forgotten. Yes, Arthur, I'm to return, But Arthur, before him is to hold you up t She keeps y onstant ex less » hin pote you Now what would happen if Henry Bilkins y his hand “1 understand. hew cars that y tery, don't they ? short time fle was gone The door closed behind h t's pause got up and opened it “ Buther,” he called The old gentleman turned on the lan Excuse me, father,” s bat you might let me have of that father.” hundred—if you HERE is one thing a Withelm Hohenzollers the people of this country ns annual subscriber to Lire. solutely certain. A common-sense beverageforO Wee0 average peo- ple who buy an article on its merit. Deliciously mild— A perfect malttonic. Order a supply from nearest « , H. EVANS & SONS Estab 196 comicbooks.com