Life, 1919-05-01 · page 4 of 44
Life — May 1, 1919 — page 4: what you’re looking at
What you’re looking at
# Analysis This page is primarily **advertising for Life magazine subscriptions**, not editorial content. The small cartoon at top shows two men in conversation about the magazine's editorial approach. The dialogue indicates Life is **not strictly humorous**—it publishes serious material alongside comedy. One speaker notes Life has "the whole country to call upon" for content and mentions special numbered issues like "Back Home" and "Bone Dry" (likely Prohibition-era references). The discussion about potentially sending editorial staff abroad to "edit all the comic papers in the world" appears satirical, with one character calling this "impulse" rather than practical. The main purpose is promoting subscriptions at $5.00/year ($5.52 Canadian; 56¢ foreign), with instructions for ordering below.