Life, 1919-05-01 · page 4 of 44
Life — May 1, 1919 — page 4: what you’re looking at
What you’re looking at
This page is primarily **advertising for Life magazine subscriptions**, not editorial content. The small cartoon at top shows two men in conversation about the magazine's editorial approach. The dialogue indicates Life is **not strictly humorous**—it publishes serious material alongside comedy. One speaker notes Life has "the whole country to call upon" for content and mentions special numbered issues like "Back Home" and "Bone Dry" (likely Prohibition-era references). The discussion about potentially sending editorial staff abroad to "edit all the comic papers in the world" appears satirical, with one character calling this "impulse" rather than practical. The main purpose is promoting subscriptions at $5.00/year ($5.52 Canadian; 56¢ foreign), with instructions for ordering below.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“Tt isn’t a strictly humorous paper.” “Oh, no.” “Still, they have some good things occa- sionally.” “Yes. You see, they have the whole country to call upon.”” “T don’t understand.”’ “T mean that the best of everything that is being written and drawn goes to them first.”” “Naturally. Some of their special num- bers are excellent.” “There was the Back Home and the Bone Dry—and I believe there are a num- ber of other special numbers coming. How do they keep it up?’’ ‘Well, they are severely practical. They stay at home and attend to business.” “That helps. They might, if they so desired, send their editorial staff abroad to edit all the comic papers in the world.” “Would you suggest it?” “Not now. That's impulse.’’ “But may we not obey it?” If you should really want to obey that im- pulse and become a subscriber to Lire, what would you do? Anyone sending a correct answer to this question will be presented with a year’s subscription, if he will send in with it the proper amount in cash according to the Z OBER: Only” We inter Seabcribaray, ne low terms indicated in the coupon opposite. Day ¢ scriptions renewed at this rate. Several sample copies will be sent to any address on receipt of ten cents, 4 : LIFE, 17 West 31st Street, New York. 9 47” One Year, $5.00., (Canadian, $5.52; Foreign, $6.04.) icbooks.com