Life, 1919-05-01 · page 33 of 44
Life — May 1, 1919 — page 33: what you’re looking at
What you’re looking at
This is a **Goodyear tire advertisement**, not political satire. It appears in *Life* magazine's advertising section (page 765). The content promotes tire maintenance and Goodyear's conservation products during what was likely a period of tire rationing or concern about tire longevity (possibly WWI or WWII era, given the emphasis on extending tire life). The advertisement uses a concrete example: a car owner's right-rear tire, cut at 2,000 miles, was repaired and then ran an additional 8,000 miles—a 4,000-mile gain. The comparison to a Boston-to-San Francisco journey emphasizes the practical value. The "Tire Conservation Course" (Lesson 2 advertised here) teaches proper tread-cut repair. Goodyear promotes "Tire Putty" and other inexpensive maintenance products as ways to prevent costly blowouts from neglected cuts. There is no satire or political commentary—this is straightforward commercial messaging about practical tire care and product sales.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
of the other Ouse see a and | one. ns of lever otion ncipal ; that fer is and d the Ye re- a from beet npplied free nd address urn of wate the dated Gaining 4,000 Miles TIRE CONSERVATION COURSE LESSON 2 Series of Six flow to Care for Tread: Cuts Goon fY¥r By Caring for Tread Cuts O* a large car, the right-rear tire had only run 2,000 miles by May. Then a smail tread cut was notic The owner had ‘hauffeur repair it. The tire is still in ser fter having al- ready served for 8,000 miles. If the tread cut had been neglected, 4,000 iles would have been the utmost of mileage for the injured tire. Timely care meant a clear gain of 4,000 miles—more than enough for a run from Boston to San Francisco. ice Station, or write to Akron, for L Conservation Course—telling how to care for tread cuts, N°T even the Goodyear All-Weather tread can absolutely protect tires from tread cuts and their costly consequences. The toughness of its deer diamond studs can do no more than diminish the number of cuts, and delay materially their effects. Scraps of metal and glass, switch-points in car tracks, and sharp chips of stone will cut the best of treads when squarely struck. If such cuts are not promptly and properly repaired, they en- GOOD) forced large rapidly, and deepen. Sand and moisture are in and tread separation soon begins. If the injury is still neglected, the moisture penetrates the body of the tire and, after a few months, causes fabric rotting, ending in a blowout. 9 ° 9 Inspect your tires regularly and frequently. As soon as a fresh tread cut is noticed have it repaired, or repair it yourself as directed in Lesson 2 of the Goodyear Conservation Course. Make a can of Goodyear Tire Putty a part of your car’s equipment. Any Goodyear Service Station can supply it and many other Goodyear Tire Savers—inexpensive little things that save big tire bills. The Goodyear Tire 6 Rubber Company, Akron, Ohio : SS 2 S AKRON