Life, 1919-04-24 · page 42 of 46
Life — April 24, 1919 — page 42: what you’re looking at
What you’re looking at
This page contains vintage advertisements and one cartoon. The **"Arrow Collar" ad** features a stylized portrait of a man—likely a celebrity or model of the era—advertising spring collars, a standard men's fashion item of the period. The **cartoon at bottom right**, titled "Binks, Whose Wife Is Away, Tries to Find His Spring Underwear," shows humorous domestic chaos: a man surrounded by scattered clothing and household items, apparently unable to locate his underwear without his wife's help. This reflects early 20th-century gender norms—the joke being that men were incompetent at household management and dependent on wives for basic domestic tasks. The remaining ads promote **Milo Violets cigarettes** (with gold tips) and **Dr. Sheffield's Crème Dentifrice** toothpaste, emphasizing quality and established reputation. The page is primarily **advertising-driven**, typical of Life magazine's revenue model during this period.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
DELICATELY SCENTED: GOLD TIPS 25910 SES Broadway supply ee ~— NewYork you.write LEAN, wh _ But it is > price: compared to th Users of D id's Créme Dentifrice enjoy that sense of security which Fr sing a dentifrice perfected by the oldest tooth paste cturers in America, a tooth paste that gives assurance and a of dependability because of its efficiency and purity Formulated in accordance with the latest accepted theories of dental science, Dr. Sheffield’s Créme Denti- frice is all that a tooth paste should be. 25¢ for a large tube represents ALL the value that a tooth paste can have. Get a tube from your druggist today DR-SHEFFIELD’ S Send 10c in stamps fora Ibe, or 25 for Company, #21 Canal Street, New York City. Monn oe Y The ARROW COLLAR r ee Cluctt. Peabody J Co.. Inc. Makers. Troy. NY. BINKS, WHOSE WIFE IS AWAY, TRIES TO FIND IU1S SPRING UNDERWEAR