Life, 1919-04-24 · page 37 of 46
Life — April 24, 1919 — page 37: what you’re looking at
What you’re looking at
This page contains minimal political satire. The left side features "A Song of Dying Words," a literary poem by Richard Le Gallienne lamenting obsolete vocabulary—words that have lost their "purple and gold" and will die unused. The illustration shows a figure in classical dress, likely representing poetic tradition or the muse. The right side is primarily **advertising**, not satire. Warner-Lenz promotes automobile headlights as superior to "glaring headlights" (shaft-lights) that are "unlawful almost everywhere today." The ad emphasizes the product's legality, brightness, and adoption by major car manufacturers and engineers. There is no identifiable political cartoon or satirical content targeting specific figures or events. The page juxtaposes highbrow literary content with early-20th-century consumer marketing—a typical Life magazine layout—but contains no apparent commentary on politics or social issues beyond promoting traffic safety through better lighting technology.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A Song of Dying Words A' As! f the brave words that pass That must lose their purple and old. Be on me's lips no more to sing oF say Ip no se's book be writ, tale that is told Or poem vecked, as a white hand with rir With sucl for ds as “queens” one like legendary birds, winged —O drab and desert 2a selena Time Has Decided The Best Lawful Lens Glaring headlights are unlawful almost everywhere today. They have always been offensive and unsafe. A million motorists, and many leading car makers, have quit them for the Warner-Lenz. Your turn has come, and we urge you to act now. Forbidden Lights Not One-Tenth So Effective save moldering lexicons he or good words of like in shall wonder what such words be Turned 1 its loyal use, itself to lend ody and tyrannic end amd “vineyard” and the te grape.” vention soothes our mortal merrier to the ear than crape, The Warner-Lenz is legal everywhere. It conforms to the Golden Rule. Yet it sheds a tenfold better light than shaft-lights, which are outlaws. The blinding shaft-light overlit a narrow bit of road. Its rays pierced straight ahead. The roadsides, ditches, curves and turns were left unlighted by it. light, nor does turning of the lens in the lamp- rim. That is vitally importan Warner Stands Alone The Warner-Lenz, from the very start, has held supreme place among lawful lenses. Today it stands alone, both with motorists and engineers, when dozens of types have fallen. It means a vastly better light, yet a courte- Insert the Warner-Lenz and shaft-lights be- come flood-lights. Far and near, wide an close, the entire scene is lighted. Your entire range of vision is made clear as day ous light and lawful. It means a widespread, unrestricted, all-revealing light. Let your dealer insert them. Not some eccentric lens, but Warner-Lenz—the type There are no direct beams, no glare rays. that won. See how they change night driv- So laws do not restrict this light to 42 inches ing. Nothing else which costs so little adds high. The road signs are made clear. so much to motoring joy. Rise and fall of the car does not affect this lly Dionysius be forgot; pipe” that brings the «J mysterious even as he words of glory and of cheer Go change today. the hearts of men were wont no more upon the purged car: Standard Equipment on ied shall go the kingly word nan m | that | was born in time eave “love,” not “lust,” into rhyme. Richard Le Gallienne. Fiat Cunningham Ohio Electric Anderson Marmon Standard 8 Lenox aus Dorris Doble Steam Rock Falls Motor Trucks Lombard Tractor vim JARNERIENT This is A, P. Warner of the Warner Auto-Meter Fame and Inventor of the Magnetic Speedometer $3.50 to $5.00 Per Set, According to Size West of Rockies, 25¢ Per Pair Extra Canadian Prices, $4.50 to $6.50 WARNER-PATTERSON COMPANY 905 South Michigan Avenue, Chicago “cer tH’ Hook!” comicbooks.com