Life, 1919-04-17 · page 40 of 46
Life — April 17, 1919 — page 40: what you’re looking at
What you’re looking at
This Life magazine page (page 676) contains a pro-war Liberty Loan advertisement disguised as editorial content. The main article, "You Cannot Go Back," argues that Americans cannot return to pre-war normalcy after WWI—the war has fundamentally changed society, and citizens must continue sacrifice through financial support. The sidebar story, "The Eternal Boy," depicts a wealthy businessman named Staunton helping a crying street boy by offering newspaper advertising space and promising a railroad interview—portraying the wealthy as benevolent post-war leaders. At bottom left, a cartoon shows a dog at a "Welcome Home" sign, commenting on soldiers' return. The page's rhetorical strategy: normalize continued American sacrifice and spending (via the Victory Liberty Loan) by claiming the war's lessons are permanent and binding. The advertisements and stories work together to encourage loan purchases as patriotic duty, not optional investment.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
676 ; “LCTFE =— The Etemal Boy WAS surprised to find Staunton oa fi a downtown corner the other even- ing, talking jovially to a boy who was struggling to stifle sobs. | Paused, and] heard Staunton say: “Well, that’s too bad! But cheer up sonny.” He found his wallet, and wrote on several cards. You Cannot Go Back Do you remember when the American First army met the war-worn French at Chateau Thierry and the French Com- mander besought them to go back? The American Commander’s laconic reply | “Here, lad,” he continued, “go to | the police station and give this card to Captain Jackson. He will instruct bis men to be on the lookout these to the newspapers. Tc Then take was, “Go back—hell! We just got here and insert your advertisement and charge Hi my orders are to go forward.” to me.” “ Has somebody said to you, “The war is The boy's face brightene!. He toot" 1 over. Now you can go back to your old life?” the cards cagerly hes started away 4 eplak " . * . . “ Hold on,” said Staunton, taking o : Don't believe it. There is no going back. iI: “you'd be . ad were der h h: Wha 1 a bill; ou’d better offer this as 4 The old order has changed. it you learned reward with no questions asked.” from the war, what you did and thought and sacrificed for the war and during the war has become now your everyday life. You can- not help it. The lad stammered his thanks, thea! scampered up the street looked after him, smiling. He sceme embarrassed when I spoke to him, be quickly assumed his air of dignified as When the armistice was signed, was that the end? Was that our goal? Was that what we had fought and saved and worked and suffered for—just to make Germany stop fighting, just to get an armistice signed? “Go back now! We only just got here! The orders are to go forward.” What you did and gave during the war surance, | inded | that he had promised me an exclu As we strolled along I re | interview on a big railroad m was putting through. “Come to my office at he replied. “1 try The Victory was only the beginning of what you will do e nformation the and give from now on. The scoop meant a great ‘cal i Fo cks the newspapers had b Liberty The Fifth—the Victory Liberty Loan—will soon For. ‘weeks ‘the ‘newspapers had ts be here. Don’t think you will ignore it, You will discussing the merger. They ‘at Loan not. Don't think you have lost your interest in it. hinted scandal, and public interest was You have not. Your honor—the honor of your country aroused. The truth promised represents Feiboand’ 3p pil story. And I felt a trifle > Men of vision—you cannot go back to the old un- Statitiron's confidence: altk America’s heeding way. You are called to take your stand Staunton’s confidence, alth: with a regenerated world. So much of sacrifice and share— pain and suffering do not belong alone to the yester- day of war that is past. They are the foundation upon which the reborn world is building its fature— and your its hope of happiness, its guarantee of prosperity share and peace. . h GOVERNMENT LOAN OKGANIZATION in the Second Federal Reserve District fe LIBERTY LOAN ? COMMITTEE uture i20 Broadway - - New York NCLE George,” asked Rollo, al- ways cager for information, MOORE'S ‘& SYSTEM what is it that makes you so wise and In use in more than 200,000 office: seitty?” Our FREE BOOK George, deftly removing a superfluous ina practical book of 160 pages of information of erat wt 4 | eyelash with a pair of steel ti rs ‘one interested in office, factory, store, bank of oxidant reced which he always carried in his waist- Peete prg ooedd tera peas Pt coat pocket for that purpose rom ties Be Book Free i.7°%.". my earliest boyhood I have been a rey- John C. Moore Corps ular, annual subscriber to Live, and FR el 1052 Stoe5e cach week I commit the contents of EE. : Racket, that rweek's issue to memory.” = WHEN WE RET RNS comicbooks.com