Life, 1919-04-17 · page 4 of 46
Life — April 17, 1919 — page 4: what you’re looking at
What you’re looking at
This is an April issue of Life magazine featuring April Fool's Day themed illustrations. The top circular vignette shows a cherub/cupid figure wearing a "Fool" cap, holding a slate with mathematical equations and hearts—a playful reference to April Fool's pranks and love/romance themes appropriate to spring. The accompanying editorial text discusses spring's arrival, nature awakening, and upcoming Easter, while announcing Life will soon publish "humorous numbers" and encouraging subscriptions. The lower illustration depicts two cherubs on furniture, likely part of the subscription promotion mentioned in the text. The overall page combines seasonal imagery with magazine promotion, typical of early 20th-century Life's satirical-humorous approach to holiday issues.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Spring is now here. Nature is beginning to get reckless. The sap is running. Outdoors is resuming its all-day ‘stands. The trees are perking up. Love is getting on the firing line. The old mountain nooks are making ready for visitors. Beaches are warming up. Lighter thoughts are seeping into the inlets of the mind. Next Sunday will be Easter. LIFE is beginning to feel the coming joy. We hope to get out some humorous numbers soon. From now on we are going to forget our responsibilities and crack an occasional joke. Better subscribe at once for three months anyway (see coupon). Obey that impulse. men still the paper American Open. only to nev scriptions renewed LIFE, 17 West 31st Street, New York. 9 One Year, $5.00. (Canadian, $5.52; Foreign, $6.04.) comicbooks.com