Life, 1919-04-17 · page 2 of 46
Life — April 17, 1919 — page 2: what you’re looking at
What you’re looking at
This is primarily a **product advertisement**, not satire or political commentary. The page promotes United States Tires, a major American tire manufacturer, emphasizing that tire quality matters more than price. The ad showcases four tire types—"Nobby," "Chain," "User," and "Plain"—each designed for specific road conditions and vehicles (passenger cars, trucks, commercial use). The elaborate visual composition, featuring tires suspended above an urban cityscape with various vehicles below, suggests reliability and broad application across American transportation. The slogan "United States Tires are Good Tires" is straightforward marketing. This appears to be from the 1920s era, when automobile ownership was expanding and tire quality was a significant consumer concern. No political message is evident.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
—* LIFE: It's Not What You Pay For Your Tires That Counts It’s what your tires pay you. Tens of thousands of experienced motorists and truck owners buy United States Tires as an investment in added safety, increased comfort and extra mileage. The handsome returns they get is ample proof that their confidence is warranted. The line of United States Tires includes five separate and distinct types for passenger cars as well as two for trucks. Each is built to meet certain specific tire needs—and does its job to perfection. It matters not what type of car you drive —passenger or commercial —or what kinds of roads you travel, among these United States Tires you will find exactly the ones to meet your individual requirements. United States Tires are Good Tires For passenger and light delivery cars bis ¢ "Royal Cord’, "Nob nn for motor tracks, cyel ss airplanes. comicbooks.com