Life, 1919-04-10 · page 5 of 46
Life — April 10, 1919 — page 5: what you’re looking at
What you’re looking at
This page is primarily **advertising** rather than satire or political commentary. The main content includes: 1. **Top left**: A humorous cartoon about a "Social Lion" complaining to an actual lion about his loud voice—a simple joke about verbose socialites. 2. **"Substitutes Wanted"**: An editorial piece discussing the need for adequate substitutes for Damn and Hell in English language, noting that newspapers and magazines previously used creative euphemisms. This appears to reflect early 20th-century debates about acceptable language in print. 3. **Major advertisements**: Connecticut Automatic Ignition (car ignition systems), Whiting-Adams Brushes, and other products dominate the layout. The page reflects typical *Life* magazine content from this era—mixing light social commentary with commercial advertising rather than sharp political satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
peel Social Lion to the Lion: “ My dt Your voice is the loudest [ have heard!” Said Le Lion: “ My conversation roars, While sours, dear fellow, merely bores.” Substitutes Wanted HI RE can be no doubt that one of I be that of discovering adequate es for Damn and Hell. Before the twin. expletives performed arly and rendered a more soul service than any other two the English language. Back in sl old days, when a person had to deliver a pithy address to a red thumb, Damn was in ering near at hand, ready er to be pressed into immediate Or, when a bothersome bill-col innonnced his presence by bom- front door, the householder if in an unreceptive mood, could c his privilege of directing the an intruder to a destination of well- torridity, Now, however, such ure no more than glorified mem- nd for the changed conditions the prints are solely culpable. For- the newspapers and magazines ent to publish “d. ” and 1s symbols of emphasis; but, emboldened by the war spirit, they have deprived the words of their original sig nificance by setting out in full both Dama an! tfell, The result has been twofold throuzh undue familiarity the only two real democrats in the English language been stripped of their pungent force, he Ame gentleman must hence seek for substitutes with which to xi «ss moods that are as much a part f lim as whiskers are of a Bolshevik John J. Corcoran. THEY TICKLE THE V. Des it permit a free gnough flow of current to give you an effective spark? The next time you drive in congested traffic your motor will tell you. If it shows a tendency to falter when throttled down, and you have to shift gears frequently, it may not be getting as good a spark as it needs. An effective spark is possible only where there is a free flow of current through the ignition circuit. Such a circuit may be employed with safety only when there is something to prevent battery drain- age, should you forget to switch off your ignition when your motor is not running. Connecticut Automatic Ignition is equipped with a switch which does that. The minute battery current is being wasted, this sw witch kic ally—and stops it. It is because of this switch that Connecticut A\ a free flow of current through its circuit and secure the efficiency for which itis noted. AUTOMATIC IGNITION Our booklet on Automobile Ignition in general and Connecticut Automatic Ignition in particular, worth reading. Yours jor the asking Write Connecticut Telephe y El Company, $1 Britannia Str The Minimum Chance ise AND PLEASE THE AUTO YNICUS: Of course she is a flirt, They make a finish which lasts. With their use, spotting, streaking, crawling and all deviltries of paint and varnish Suievs: What do you mean by a comforting flirt? Cyxicvs: Ob, she’s the sort of girl a fellow can propose to without any se danger of being accepted. never appear. Send for illustrated literature. JOHN L. WHITING-J. J. ADAMS CO., BOSTON, U U S.A. A HERE wouldn't be any need of a Brush Manufacturers for Over 108 Years and the League of Nations if everybody was a regular subscriber to Lire. comicbooks.com