Life, 1919-04-10 · page 2 of 46
Life — April 10, 1919 — page 2: what you’re looking at
What you’re looking at
This page is primarily a **cigarette advertisement**, not satire or political commentary. It advertises Omar Turkish Blend Cigarettes from The American Tobacco Company. The ad features a circular vignette of a man reading the Sunday newspaper, with the tagline "When a Cigarette Tastes Sweetest" — suggesting smoking enhances leisure activities like newspaper reading. The marketing copy emphasizes the product's "aroma," claiming the blend of Turkish and domestic tobacco creates an exceptional smoking experience. The slogan "Aroma Makes a Cigarette" reinforces this branding approach. A product package image appears on the right side. This represents straightforward early 20th-century tobacco marketing, not political satire. Modern readers should note this reflects an era when cigarette advertising in mainstream publications was completely normalized and unregulated.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
| When a Cigarette Tastes Sweetest WHILE YOU’RE READING THE SUNDAY PAPER After a hard week's work— and com cakes—and fluffy muffins—and real cof- fee—when you're reading the section you like the best—then a cigarette’s aroma tastes the sweetest— You naturally smoke OMAR For Omar is the aromatic blend of 13 kinds of rich Turkish and 6 of ripe domestic leaves, mixed according to our formula for the perfect Turkish blend. OMAROMAR spells aroma the very name is redolent with aroma. “Aroma Makes a Cigarette” They’ve told you that for years. Guaranteed by jy HArsriean Ue INCORPORATED. CIGARETTES