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Life, 1919-04-03 · page 60 of 60

Life — April 3, 1919 — page 60: what you’re looking at

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Life — April 3, 1919 — page 60: Life, 1919-04-03

What you’re looking at

This page is primarily **advertising**, dominated by a large W.L. Douglas shoe company advertisement. The cartoon at the top depicts a shoe factory where prices are stamped on shoes "as a protection against high prices and unreasonable profits"—a Progressive Era consumer protection reform. The ad emphasizes that Douglas shoes cost $4–$8 (less than competitors' $10–$12) and claims the stamped price guarantees honest pricing, positioning the company as protecting consumers against fraud and exploitation. The right side contains fictional narrative text unrelated to the advertisement, discussing romantic entanglements among male characters. **For modern readers:** This reflects early 1900s Progressive concerns about price transparency, factory labor practices, and corporate honesty—issues that motivated consumer protection laws. The stamped-price practice was genuinely novel and presented as a radical consumer safeguard.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

STAMPING THE PRICE ON EVERY PAIR OF SHOES AS A PRO-,, TECTION AGAINST HIGH PRICES ANO UNREASONABLE PROFITS “THE SHOE THAT HOLDS ITS $4.00 $450 $5.00 $600 $7.00 & $B00 IF you have been paying $10.00 to $12.00 for fine shoes, a trial will convince you that for style, comfort and service W. L. Douglas $7.00 and $8.00 shoes are equally as go.~! and will give excellent satisfaction. The actual value is determined and the retail price fixed at the factory before W. L. Douglas aad name and the retail priceis stamped onthe bottom. Thestamped_|\ 29 novs: | / price is W. L. Douglas personal guarantee that the shoes are always worth the price paid for them. The retail prices are XN thesame everywhere. Theycost no more in San F SHOES \(/ BestintheWorld | SJ +353.50%4 rancisco than they do in New York. Stamping the price on every pair of <Lues as a protection against high prices and unreasonable profits is only one example of the constant endeavor of W. L. Douglas to protect his customers. The quality uf W. L. Douglas product is guaranteed by more than 40 years experience in making fine shoes. The smart styles are the leaders in the fashion centers of America. factory at Brockton, Mass., by the highest paid, skilled shoemakers un They are made in a well-equipped ler the direction and supervision of experienced men, all working with an honest deter- mination to make the best shoes for the price that money can buy. CAUTION—Before you buy be sure W. L. Douglas name and the retail price is stamped on the bottom and the inside top facing. If the stamped price has been mutilated, BEWARE OF FRAUD. For sale by 106 W.L.Douglas stores and over 9000 W. L. Douglas dealers, President W. L. Douglas or can be ordered direct from factory by mail, Parcel Post charges pro- Shoe Co., 147 Spark St., paid. Write for IMustrated Catalog showing how to order by mall. Brockton, Mass. Tam LV AOR To RATT Panton was the first to speak. “IT have news,” he said, “stirring news. She started the subject herself. She said she couldn't understand why people were always wanting to talk about love.” “Here, too!” I exclaimed. " me here!” cried Trayne. “Right here!” said Brumway. Then he spoke solemnly, “Look here, boys,” he said, “I don’t sce what we are really gaining by this ridiculous agreement. We are, in my opinion, losing a lot of valuable time. Here's a very pretty girl whose society might be used to good advantage by someone, There's a lot of energy go- ing to waste. Of course we can’t all have her; but why not one of us? The rest certainly won't be any worse off than they are now.” “Evidently,” said I, “you have no idea of the principle we are trying to establish; you assume that happiness in this world is the only thing worth striving for. My dear boy, you are no superman! Remember, there is a high moral lesson somewhere.” “Well,” exclaimed Trayne, “just what is it? We might as well have the thing defined again, to help our resolu- tion.” “Perfectly simple,” replied Panton. “Here's a pretty girl who has always been used to being admired. She's more or less dependent upon it. She has the idea that all young men think about is making love. Now we—repre- senting the sex as we do—are going to convince her to the con are convincing her to the Have you no pride of sex? Of cours PR it’s worth while.” 33, No. | “Certainly it’s worth w I Coorrigt. shouted. “We must keep it up! traitors in this camp!” At this moment the bell-boy came in. He held in his hand a tray and a letter The tray contained four packag The letter was addressed to “The Quartett I turned pale. But what was t “Open it and read it,” whispered Brumway hoarsely. After all the only honest man among us The letter read as follows “Genttemen: T return herewith the four engagement rings—one from each of you—which you were good enoug to bestow upon me yesterday in proof of the fact that no man ever goes back on his word. “Thanking you for your kind inten- tions, and begging leave to inform you that I am engaged already young man from the city, v THE FIRST LIE “ADAM, DEAK, DO YOU THINK I'M Fat?” “NOT A BIT. YOU ARE A PERFECT YLV, TANS MOWER fine lawn deserves a PENNSYLVANIA Quality Mower; apoor lawn positive needs one. tardwitte' esters and Seedsmen