Life, 1919-04-03 · page 6 of 60
Life — April 3, 1919 — page 6: what you’re looking at
What you’re looking at
This is primarily a **Raulang automobile advertisement**, not political satire. The Baker R & L Company of Cleveland is marketing their "Raulang" electric car to male drivers. The ad's appeal targets practical concerns of the era: electric cars offered reliability, ease of operation, and freedom from mechanical annoyances plaguing gasoline vehicles. The tagline "More Men Now Prefer the Raulang!" suggests electric automobiles were gaining acceptance among skeptical male consumers who traditionally favored gas-powered cars. The illustration shows two well-dressed men in an open-air Raulang, with pastoral scenery visible through the windshield, emphasizing comfort and leisurely driving. The copy emphasizes the car's flexibility, cleanliness, and all-purpose utility for modern family life—positioning electric vehicles as the sophisticated choice for discerning drivers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Now Prefer the Raulan3! More and more men find the need of an enclosed car—and, in the electric, the ideal. Its wonderful flexibility enables one to wend his way quickly and safely through traffic without strain or effort. The mind is freer. One is not his car's slave. Usual mechanical annoyances are absent. The Raulan}, is always ready at a moment's notice, easily operated, theft-proof, clean, roomy and comfortable. It takes you farther than you ever have occasion to fo in a day and as fast as you care to drive— faster, in fact, than the law allo The Raulanj is truly an all-family, all-hour, all-purpose automobile—the climax in simplicity and economy. Before you buy an automobile, you owe it to yourself and your family to first investigate a Raulang. Illustrated, descriptive booklets on request. The Baker R & L Company, Cleveland Builders of Custom Coach Bodies of Quality