Life, 1919-04-03 · page 56 of 60
Life — April 3, 1919 — page 56: what you’re looking at
What you’re looking at
This page is primarily **advertising**, with one notable satirical poem about WWI soldiers. The main text piece, "Hip, Hooray! for Old Broad[s]," is a poem celebrating young men who were initially dismissed as frivolous ("pleasure-loving, dollar-shy / Dance-mad crowd") for their nightlife and ballroom culture. The satire's point: these same men, mocked as effete and unpatriotic before the war, proved themselves fierce soldiers at Cambrai and Berlin, outpacing even General Foch's expectations. The poem mocks pre-war snobbery by suggesting that civilian critics were wrong—the "dance-mad" generation actually made excellent soldiers. The remainder consists of era-typical ads: Cuesta-Rey cigars, a "Sexology" self-help book, Evans' non-intoxicating ale, and a diamonds-on-credit scheme. A small illustrated humor piece shows an infant's babbling interpreted as greetings to his returning soldier father. The page reflects post-WWI American culture reassessing young men's reputations in light of military service.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Hip, Hooray! for Old Broad, HAT pleasure-loving, dollar-shy Dance-mad crowd we sed to ke Who seemed to live to d give Fantastic pleasure here belo Slipped off their slippers, polished be i From ‘slipping’on a ballroom foo Made in Bond Ando it seemed-—just ovevsighe” of the They slipped as gaily off Finest Imported Cuban war! Ine prudes all said they couldn't § Their heads were dull—their ys effete; Because they'd not been 1 They'd die on what the They could not march Without flat-footing on the But zounds! they cut through When they ot started at Cambrai The tale I heard is that Great Foch : } AG . i} Held to their coat-tails at the last FOR SALE, BY GOLD MEDAL F To stop their onslaught of ThE BEST : PANAMA -PAC. When all the war was dc DEALERS EXPO ne Bock and pas They are the chaps who yelled with When told to cash their firearms i: And tried to catch a cattle train To beat the Prussians to [erlin! And now those chaps are c: Let’s polish up the ballroom 7 And open up the Great White 7 a — | Where they did crazy stunts of So ing back Let’s quit our crabbing that the pace They capered pulled their mash ——— : . : : down— EXOLOGY er sae er secate by, ieee fe Wane) Actes (For the Guidance of Returned Soldier Mabel Hanyhton Col imparts in a clear, wholesome AER OF SS Mabel Haughton Collyer way, in one volume: Fathers on Secing Their Babies) Kocwledge a Young Mas Sheold Hare. Rewind 2 Yous Has Shot Bere ae. * A DDADDA”: Welcome home! Koowledge a Father Should Hare. l= = “Blubbs”: Your mustache Co: Keowledce a Father Sbocld impart to His See. an Ol Hcl tnovce a Hated Sal Ue tickles! For mfort ai d Con foe ee ee “Cfisk’": You look good to me! ae Koowledse a Mother Shoold Have. “Dudrrr"”: Why did you s \\ Koowledee a Mother Sheald apart to Her Dasghter > Medcal Keowiedge a Wee Ste ive long? RVO X Q je of Contents, PURITAN’ PUB. CO.,._737 PERRY BI * FIAfis ”: To shed fresh lustre on Our Town! Oh, you hero! “Gooh": Mother knew a good thing, all right! 5) “Hoovix: Lift me way up to the Evans ceiling! “Mmmnff": Kiss me! NON-INTOXICATING “Pipl: Let me feel of your cheeks! “Qik”: Give me that medal to suck! *Raddre”: Don't leave us again “Wahwah”: My pa! Areal Bread and Butter Bever a Smack all its Own Cc. H. EVANS & SONS Esub. iso MUO FIAMONDS extn sjes Buy Today-Ien Months To Pay h No Money Down. Order any Diamond from our catalo; you have made a thorough examination and are satisfied as to the quality and value, pay 1/5 of the tice and the rest in 10 equal monthly payments acent votil you are satished. Certificate jarnished guaranteeing the quality of every Diamond. Your Diamond purchased from us can be exchanged at a yearly increased value of 74% on a larger purchase. Own a genuine Diamond. Mr. Monk (bravely): DARLING, GIVE ME Send for our catalog De Luze No. 90J. It’s FREE. A KISS L. W. SWEET & CO., Inc., Dept. 900J, 2-4 Maiden Lane, New York City we will send it, all charges paid. After