Life — April 3, 1919 — page 53: what you’re looking at

What you’re looking at

This page is primarily an **advertisement for the Studebaker Big-Six automobile**, not political satire. The large photograph shows an open-air touring car beneath a palm tree, with well-dressed passengers, emphasizing luxury and leisure travel. A smaller illustration below depicts the vehicle in action. The ad copy highlights the car's features: 60 horsepower motor, 126-inch wheelbase, balanced chassis, spacious seating for seven passengers, and genuine leather upholstery. It emphasizes "motoring satisfaction" and positions the Big-Six as an affordable luxury option compared to competitors, boasting "cord tire equipment" as a selling point. Two models are listed with prices: the Light-Four at $1,425 and the Big-Six at $1,985. This represents early 1920s automotive marketing targeting middle to upper-class consumers.