Life, 1919-04-03 · page 51 of 60
Life — April 3, 1919 — page 51: what you’re looking at
What you’re looking at
This is a **product advertisement**, not a political cartoon. It promotes "Onyx" brand hosiery (stockings) by Emery & Beers Company. The ad features a dramatic black-and-white photograph of a woman's face with an exaggerated, surprised expression—mouth wide open—to convey excitement or enthusiasm about the product. The tagline claims "Onyx Hosiery on the lips of every woman in America," playing on the double meaning of "on the lips" (people talking about it) rather than literal lips. The text notes the slogan was accurate "ten years ago" and claims Onyx hosiery is now worn "in the Four Corners of the Globe," emphasizing the product's global success and quality. For modern readers, the theatrical presentation and hyperbolic marketing language is typical of early 20th-century advertising, which relied on dramatic imagery and exaggerated claims about product superiority and universal appeal.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“ ” ONYX HOSIERY ON THE LIPS OF EVERY WOMAN © # me % True as this statement was fen rears ago when this advertisement made its first ap- ‘ONYX’ Hosiery on the lips of every woman in America.” se, it could now read— ON THE LIPS OF EVERY WOMAN IN THE WORLD worn in the Four Corners of the Globe—its Quality penetrates everywhere Emery & Beers Company Inc. ‘Sole Oreners of “*Onvx'* Hosiery Broadway at 24th Street, New York comicbooks.com