Life, 1919-04-03 · page 49 of 60
Life — April 3, 1919 — page 49: what you’re looking at
What you’re looking at
This is primarily a **title/advertising page** rather than editorial content. The right side features a Tiffany & Co. luxury goods advertisement emphasizing "Character and Individuality." The left sidebar contains a humorous list titled **"How to Lose Your Friends"**—satirical advice on friendship-damaging behaviors (lending money, criticizing, one-upping others, etc.). This is mild social satire about interpersonal vanity. The bottom cartoon depicts a **speeding violation encounter**: a wealthy, well-dressed motorist caught by a traffic officer claims the officer's speed measurement must be faulty—his milestones are "too close together" or the officer's watch is "slow." The humor lies in the motorist's absurd deflection rather than admitting guilt, combined with his affected British accent ("By Jove"). This satirizes upper-class entitlement and the audacity of wealthy drivers dismissing traffic laws as measurement errors rather than accepting accountability.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
nufaeturers \venae, New How to Lose Your Friends END them money. Tell them their faults, Show them they're in the wrong Beat them in an argument. ‘Think of something before they do. Do something they should have done, Do so ng better than they do. Know > than they do. nore popular than they are, 1 for a fa special interest’ in their » them good for evil. Houbigant Parts TIFFANY & CO. JEWELRY SILVERWARE WATCHES CLocks STATIONERY CHARACTER AND INDIVIDUALITY PURCHASES MAY BE MADE BY MAL FIFTH AVENUE & 37 = STREET NewYork “YOU GOTTA COME WIT’ ME, YOUNG FELLA, YOU WAS GOIN’ SIXTY MILES AN tour.” “BY JOVE, OFFICER! EITHER YOUR MILESTONES ARE TOO CLOSE TOGETHER OR YOUR WATCH MUST BE SLOW, WHAT?” comicbooks.com