Life, 1919-04-03 · page 47 of 60
Life — April 3, 1919 — page 47: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**—it's a straightforward commercial advertisement for Goodyear Cord Tires from the Goodyear Tire & Rubber Company in Akron, Ohio. The ad features a large photograph of a Goodyear tire with visible tread pattern, positioned to showcase the product. The accompanying text argues that Goodyear Cords represent superior manufacturing quality and justify their higher price through durability and longevity. The ad emphasizes that these tires are now "standard equipment on a pronounced majority of the finest motor cars" and claims users experience doubled mileage compared to earlier tire types. The headline, "Built As Well As We Know How," reflects early-20th-century advertising rhetoric emphasizing craftsmanship and consumer trust in manufactured goods. This appears designed to reassure readers during what may have been post-production shortage ("factories have succeeded in attaining normal production").
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
house ay eS were 1 noise, the bed. oving ig Instead t again, him saw hou Built As Well As x We Know | How "Te eecdyes Cord Tire is tangible evidence of our belief in the triumph of manufactured goodness. It is the very finest tire that we know how to build— much finer than we could have built five, three or even two years ago. It is built thus finely in the simple conviction that the most people want that kind of a tire. There is considerably less conscience or idealism in this policy than of what may be taken as sound business Sense, The Goodyear Cord Tire travels smoothly and surely, and it lasts uncommonly long. Among users it has aroused an expectancy of mileage asily double that of four years ago. Its reputation and employment are steadily and swiftly growing as word of its advantages becomes more widely Today it is standard equipment on a pronounced majority of the finest motor cars built in this country. The Goodyear Cord Tire costs more money to buy than do tires of an earlier type. Its additional cost represents additional material and labor that are actually embodied in the tire. It is the experience of users that despite their some- what higher purchase price, Goodyear Cords cost less in the end. Our factories have succeeded in attaining normal pro- duction and Goodyear Tires are now available every- where. THE GOODYEAR TIRE & RUBBER COMPANY Akron, Ohio comicbooks.com