Life, 1919-04-03 · page 4 of 60
Life — April 3, 1919 — page 4: what you’re looking at
What you’re looking at
This is **not a satirical cartoon page** — it's a straightforward **advertisement for Michelin Tires** from an early 20th-century publication. The page presents six numbered reasons explaining Michelin's market popularity: unequaled experience (citing their 1895 pneumatic tire invention), superior materials, tire thickness, extra weight, broad tread surface, and moderate pricing. Each point includes a small illustration: early automobiles, factory workers, tire cross-sections, and the Michelin Man mascot (the anthropomorphic tire figure). The ad concludes with a sales pitch challenging readers to test Michelin tires themselves, given the company's 24-year specialization in pneumatic tires. This is corporate marketing, not satire or editorial cartooning.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
MICHELIN Reasons Why MICHELIN TIRES Have Become So Popular Consider the following facts about Michelin Universals, and see if you do not agree that you should use these tires. Nowis the time to reach a decision—which, if properly made, willspare youmuch expense and annoyance during the monthsahead. 1—UNEQUALLED Ex- S 4—EXTRA WEIGHT. PERIENCE. Theillustra- X A simple comparative test tion shows Michelin dem- will also show you that onstrating the world’s first Michelin Universals weigh pneumatic automobile tire, 12 to 15% more than which he introduced in pe other tires—additional 1895. For24years Michelin proof that Michelins are has concentrated on pneumatic tires only. more generously made. 2—BETTER MATERI- i S5-BROAD FLAT fe ALS. The quality of the 7 Ria | TRACTION-SURFACE. materials used in Michelin lig A broad eraser wears Tires isthebestthat money if away more slowly than can buy. This well known : the small rubber on a fact largely accounts for , pencil. So with tires—the the superior durability for . tread that is broad and which Michelins are famous. flat—like the Michelin Universal—lasts longer. 3—THICKNESS. Meas- 5 6—-MODERATE PRICES ure the thickness of a LV Despite their high quality Michelin Universal Tread ——_ and superior design Casings in comparison =r Michelin Tires are moder- with other makes and >) |) ate in price. This state- you will find they con- Fy, ment is easily proved by tain more rubber and comparing Michelin prices fabric than do other tires. with the prices asked for other quality tires. In view of the fact that Michelin has devoted 24 years and all his world- wide resources to the manufacture of pneumatic tires exclusively, are you not willing to test Michelins on your own car? MICHELIN TIRE CO., Milltown, N. J. Michelin Tire Co. of Caneda, Ltd., 782 St. Catherine Street, W., Montreal, Dealers in all parts of the world