Life, 1919-03-27 · page 4 of 44
Life — March 27, 1919 — page 4: what you’re looking at
What you’re looking at
This page is primarily **advertising for Life magazine itself**, not political satire. The decorative header shows classical figures and the "Life" masthead. The central announcement promotes "The Great Easter Double Number Next Week" for 10 cents. The text section titled "Be Cautious" addresses potential subscribers, cautioning against impulse subscription decisions. It acknowledges Life's appeal but urges readers to consider the financial commitment carefully before subscribing for a year. The tone is self-aware—almost satirizing the magazine's own hard-sell tactics. The modest advertisement at bottom offers sample copies for ten cents. This page functions as promotional material rather than editorial content with political or social commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Great Easter Double Number Next eek 10 Cents . Be Cautions A proper restraint is a most valuable personal asset and a great principle of art. When you have read the startling announcement above, your impulse will be to become a regular subscriber at once. For years we have advocated obeying that impulse. We still believe in it. But there is another Liberty Loan coming next month, so just now do not be too rash. It is true that the next number of Lire at ten cents is a most incredible bargain, It is true that five dollars or a little more will insure your getting this paper for the next year. 3ut consider carefully the horrid consequences. Can you stand it to be so often intellectually and morally uplifted ? As a beginning, why not take out a three months’ sub- scription? ‘The vulgar coupon in the corner will inform you of the sordid commercial detail only to new subseril Several sample copies will ons renewed at this rat ny address on . . : , be sent to any ess A 17 West 31st Street, New York. & receipt of ten cents, One Year, $5.00. (Canadian, $5.52; Foreign, $6.04.) comicbooks.com