Life, 1919-03-27 · page 31 of 44
Life — March 27, 1919 — page 31: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**—it's a straightforward automobile advertisement from *Life* magazine's advertising section (page 511). The Chandler Motor Car Company of Cleveland is promoting their Six model priced at $1,795. The ad emphasizes practical selling points for 1920s car buyers: fuel economy (14-16 miles per gallon), durability (tire longevity), a powerful motor, comfort, and affordability relative to competitors. The photograph shows a four-passenger roadster with passengers posed outside a brick building, demonstrating the vehicle's appeal to middle-class consumers. The headline "Economy Without Sacrifice" captures the era's marketing strategy—promising modern luxury without excess expense, addressing post-WWI consumers seeking reliability and value. Six different body styles are offered, from touring cars to limousines, reflecting the period's customizable automobile market. There is no political content or satirical intent visible on this page.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
CAANDLER SIX $(T95 Famous For /ts Marvelous Motor Ths CHANDLER FOUR-PASSENGER ROADSTER, with its new design of high hood and radiator, bids fair to surpass even its own record of popularity throughout the past three years. Public demand for tIis model has increased steadily; evidencing so keen an approval of the commodious and graceful body design that no alteration in that respect has been made ECONOMY WITHOUT SACRIFICE HE Chandler Six is economical in cost of operation. It is a big car, 123-1nch wheel base, but it weighs a little less than 3000 pounds. The Chandler motor is powerful and instantly responsive, but 14 to 16 miles per gallon of gaso- line is the common report from owners. Six thou- sand to eight thousand miles per set of tires is the usual tire-service rendered Chandler owners. And with these reasonable economies the Chandler owner has a real car—a car of extraor- dinary performance under all road conditions, a car distinguished for ease of riding and comfort, a dependable, enduring car. The Chandler offers economy without the sacri- fice of automobile satisfaction. And the Chandler is closely priced. You cannot buy any other car of similar worth for less, and for other cars which may be compared with the Chandler you are asked to pay much more. These are facts, provable facts. You can prove them yourself. SIX SPLENDID BODY TYPES Seven-Passenger Touring Car, $1795 Four-Passenger Roadster, $1795 Four-Passenger Dispatch Car, $1875 Convertible Sedan, $2495 Convertible Coupe, $2395 Limousine, $3095 (AU prices f. 0. b. Cleveland) Dealers in all Principal Cities and Hundreds of Towns CHANDLER MOTOR CAR COMPANY, CLEVELAND, O. Export Department: 1790 Broadway, New York Cable Address: “CHANMOTOR” comicbooks.com