Life, 1919-03-20 · page 4 of 44
Life — March 20, 1919 — page 4: what you’re looking at
What you’re looking at
This page is primarily **promotional advertising** for LIFE magazine's Easter issue, not a political cartoon. The sketch at top titled "They Are Waiting" depicts a group of figures (appears to be angels or religious figures based on the Easter context) in an illustrative style. The main text announces an extraordinary Easter Number coming April 1st, promising 64 pages—double the usual content—for 10 cents. LIFE emphasizes its policy of maximizing value despite wartime paper shortages and rising mechanical costs, pledging to keep prices unchanged. A secondary section titled "They Like Life" contains a testimonial from a soldier praising the magazine, with a call to subscribe. The page also previews next week's cover story: "The girl who refused him three years ago."
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
They Are Waiting For the Easter Number of LIFE, coming on April first. The most extraordinary number of LIFE ever issued for the money. — It will contain almost double the quantity of material that appears in each issue. Think of sixty-four pages, filled with original pictures by the best artists in America, not to speak of literary material. All tor ten cents. Astonishing. Why are we doing this? Because it has always been LIFE’S policy to give more than full value for the price. During the war, with cost of paper mounting sky high and in fact with all the mechanical expenses in- creasing week by week, LIFE steadily refused to increase its price. So long as it is possible to do so, the price of LIFE will remain unchanged. The Easter Number is already sold out in advance. Order your copy early. This is two weeks’ notice. They Like Life may be interested to know how eagerly Lire: is looked forward to among nin the I was the oi used ti 6 the ro , even in the on it was a matter of fox-hole —From an American Sol- Next Week’s Life: On the cover: “The girl who refused the A. I: heros a . him three years ago.”” given ra LIFE, 17 West 31st Street, New York 83 gC (One Year, $5.00. Canadian, $5.52; Foreign, $6.04.) 10 new subserib comicbooks.com