Life, 1919-03-20 · page 31 of 44
Life — March 20, 1919 — page 31: what you’re looking at
What you’re looking at
This is a Goodyear Tire advertisement, not a political cartoon. It features a testimonial from C. F. Jost, General Superintendent of the Zettelmeyer Coal Company in Cleveland, praising Goodyear Solid Tires' durability under harsh conditions. The ad emphasizes practical evidence: a fleet of 11 trucks using these tires consistently achieved 20,000+ miles of service, with one set reaching over 23,000 miles while hauling heavy coal loads across rough terrain (storage yards, railroad tracks, bad pavements). The advertisement highlights the tires' "uniform economy" and durability—some tires lasted over a year and a half of continuous use. This is straightforward product advertising leveraging a real business customer's endorsement, typical of early 20th-century trade publications targeting industrial companies and fleet managers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“(YN our fleet of 11 trucks Goodyear Solid Tires are uniformly giving us close to 20,000 miles of service. capacity loads of coal constantly and went past 23,000 miles. Indeed our first set of six ona §-ton truck hauled The others are all like the first.”"—C. F. Jost, General Superintendent, Zettelmeyer Coal Co., Cleveland. The Zettelmeyer Coal Company of Cleveland now uses Goodyear Solid Tires exclusively on a fleet of 11 trucks. Last year, officials of the concern noted that a set of Goodyear Solid Tires on a 5-ton truck had delivered more than 23,000 miles per tire. Since then, it has been observed that other sets of these tires are running up uniform scores close to the 20,000-mile mark. These Goodyear Solid Tires receive severe punishment while carrying heavy loads of coal over littered storage yards, railroad tracks and bad pavements. Yet their average of endurance in this service is one year, and many of these tenacious tires have been used continuously for more than a year and a half. Here, then is first-hand evidence of the uniform economy, built into Goodyear Solid Tires, which has led so many business men to adopt them. THE GoopyEaR TirE & RUBBER ComMPpANY, AKRON, OHIO