Life, 1919-03-13 · page 31 of 42
Life — March 13, 1919 — page 31: what you’re looking at
What you’re looking at
This is primarily a **tire advertisement**, not political satire. The page features a photograph of a businessman in a suit and fedora examining a Fisk Non-Skid tire on an early automobile. The ad targets professional and business men, arguing that reliable tires are essential for maintaining work schedules. It emphasizes practical benefits: long-lasting performance, safety on slippery roads, and reliable braking for city traffic congestion. The accompanying text positions quality tires as markers of professional competence and respectability—suggesting that the tires one chooses reflect the stability and quality of one's business. This is a straightforward early-automotive sales pitch appealing to the businessman's practical needs and social status concerns.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
loNAL MEN and business men to Il efficiency must work to . Such men today more TIRES of long endurance without interrupted running— Tires that ensure safety in slippery going and make sure the quick, sudden stop in congested traffic - Tires that lend an appearance of quality and of substan- tial stability in keeping with the car thev carry — Such essenTIAts as these, and a fundamental manufactur- ing, selling and service policy exceptional in plan and on-skid T a satisfaction in use and scope, make Fisk N an attractive investment val ISK Nonskw TIRES comicbooks.com