Life, 1919-03-06 · page 42 of 42
Life — March 6, 1919 — page 42: what you’re looking at
What you’re looking at
This page is primarily **advertising** with a "Books Received" section. The cartoons are minimal. **Main Content:** - **"Well Shod Women"** ad: Promotes F.B.&C. Kid leather shoes in fashionable colors for spring/summer wear, claiming they're scarce due to WWI shipping congestion—a timely sales pitch. - **Pennsylvania Lawn Mowers** ad: Encourages men to purchase lightweight mowers, appealing to wartime self-sufficiency (likely as servants/laborers were conscripted). - **Small cartoon** (bottom center): Shows a woman ("Mrs. Lady Buy") warning "James" to observe road rules—a humorous domestic scene about safe driving. - **"Your Business Voice"** and **"Zymole Trokeys"** ads: Sell throat lozenges to speakers and singers. - **Other ads** include a sexology book and masonic jewelry. **Context:** This reflects early 1900s consumer culture and wartime adjustments, with advertising exploiting both fashion consciousness and practical wartime shortages.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Ye stod Women are wearing shoes that harmonize in color with their gowns. Smart shoes of “F.B.&C.” Kid in color No. 24, or of “F.B.&C.” Kid in color No. 88 are the footwear fashions decreed by the Style Committee for Spring wear. Summer styles have been forecast at the South- ern resorts where smart shoes of “F. B. & C.” White Washable Glazed Kid. “No. 81," were the acknowledged leaders of fashion. This is the only leather which “Fits on the Foot like a Glove on the Hand,” and requires no mussy dressing NOTE “F. B. & C.” Kid is made only from im- ported kid skins and is in greater demand than ever, It is increasing daily in scarc- ity for shipping conditions are still con- gested. Early buying is strongly advised. Look for these “‘F.B.& C."" trade marks stamped on theinsideofshoes. They assure ‘‘The Best There Is” in fashion and regusrn leather. mt FASHION PUBLICITY CO. of New York Yeu Should. mow your own lawn. Ifyou must have a new mower, Jet the lightest running mower you can bu PRP Ee Books Received avard. (Penn Publishing Com » of Armenia, by Bertha (The Pilgrim Press, $1.) se Comes to Portland, (Southworth Printing Company, Portland, Maine.) Freeman, Ambassador Morgenthau’s Story, Henry Morgenthan, (Doubleday, Pax a, by Rudyard Kipling © &C cnt Next Door, by Wu Johnston, (Little, Brown & Co, $1.50.) A History of Halifax County, by W (The Cornhill Company, Bos Cares’ by Cosmo Hamilton . Brown & Co., 34 Beacon Street , Mas: Mys by Hugh Walpole Company, $1.60.) y Innings, by Chas. E. Var Loan. (George H, Doran Company The t College Short Stories, by Hen . Schnittkind. (The Stratford Comp Boston, Mass., $1.50.) Letters of Susan Hale, by Caroline V. Atkinson. (Marshall Jones Company _ Africa and the War, by Benjamin wley, (Dutlield & Co, $1 The Kaiser's Reasons, by Elizabeth Marsh, (Duffield & Co. $1.50.) The Amateur Man, by W. R. Gaut Duffield & € $1.60.) The Blue hy Alma Newton. Duffield & € 3.) Old Glory aad Verdun, by Elizabeth Frazer. (Duffield & Co,, $1.30.) nd the War, by W, Reginald (The MacMillan Company, Humonity or Hate, by Harvey Carson irumbine. (The Cornhill Company, Bos ‘on, Mass., $1.25.) The Flapper's Mother, by Madge Mears. (John Lane Company, $1.40.) Mrs. Lady Buy: Now, JAMES, DON'T FAI TO ORSERVE THR RULES OF THE ROAD, PETER J. CAREY, PRINTER ST SC TRETENTS PT oR ODT om, Your Business Voice —must be watched, so that it will be strong and clear. Keep away hoarseness. Zymoe Trokeys are just what you need—they are used by talkers, smokers, singers, with splen did results. Keep a package handy in your pocket et desk—use one at the first sign of hoarseness Zymole Trokeys are not cough drops, bet mildly antiseptic throat pastilles of real worth Your druggist has them. When your throat is dry and bh Can you soothe it? Why ofc Use Zymole Trokeys night or And feel that hoarseness melt av , Fifth Prize Zymole Trokey Jingle Contest J. Bell, San Francisco, Cal SEXOLOGY by William H. Walling, AL, MOD. a clear, wholesome ‘one volume: Koowledge a Young Woman Sroeld Koowledge a Yous Wile Sbeeld Have. eal Kooi Wile Showld Have. sod Tale of Conte. . PHILA, REDDING & CO. Publishers and Manuf scrurers Dept. L. 200 Fifth Aveaue, New ' Does Your Hand | Itch for a Pencil?