Life, 1919-03-06 · page 4 of 42
Life — March 6, 1919 — page 4: what you’re looking at
What you’re looking at
This is an editorial announcement rather than a cartoon. LIFE magazine declares it cannot produce its usual cheerful satirical content because the editors feel "too bone-dry"—emotionally exhausted. They're addressing what appears to be a serious national crisis, likely related to Prohibition (referenced as "chronological alcoholic oasis"), suggesting this was published during the dry years (1920-1933). The editors hint this may be the magazine's final issue, expressing feeble hope that readers will awaken to "what the American people have not yet fully awakened to." The Latin phrase "Morituri Salutamus!" ("We who are about to die salute you") reinforces their tone of resignation and impending doom about national circumstances.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
We Are Too Sad To say anything this week about this hitherto cheerful paper. We feel too bone-dry. Do not subscribe to this paper any more. I is true that between now and next January this is still a chronological alcoholic oasis. But after that—Here’s looking at you wit’) lack-lustre eye! Here’s feebly hoping that this num- ber of Lire (possibly the last one ever issued) will bring you to a realizing sense of what the Ameri- can people have not yet fully awak- ened to. Morituri Salutamus! Don't even send two cents for a copy of the Miniature Lire. Pay no attention to the sordid coupon opposite. Open only to new subscribers; no scriptions renewed at this rate. LIFE, 17 West 315t Street, New Yor! One Year, $5.00. (Canadian, $5.52; Foreign, $6.04.) Comicbooks.com