Life, 1919-03-06 · page 2 of 42
Life — March 6, 1919 — page 2: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or editorial content. It's a full-page advertisement for the Prudential Insurance Company of America promoting their "Prudential Day" — described as "The National Pay-Day" occurring on the first of every month. The illustration shows an idyllic suburban scene with a postman delivering mail, designed to evoke comfort and security. The ad targets three audiences with separate text blocks: soldiers and sailors, and mothers and wives—emphasizing how Prudential's monthly insurance payouts provide financial security and peace of mind for families, particularly those with loved ones in military service (suggesting WWI-era publication). The appeal is emotional rather than humorous: insurance as patriotic protection.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Published Weekly by lufe Publishing Company ati? West ist ey Will the Postman Pass Your House on ~ Prudential | Riad First of Every Month To All Soldiers and Sailors While you have been making sactifices to protect the homes of our loved Allies across the seas, your Government has been making sacrifices to protect the homes of your loved ones here. It has furnished you life insurance on the Moathly Income pay- ment plan at a very low cost because it ‘as believed you would understand your duty to be just as obvious to your home as the duty of your civilian friends to theirs. The Government now tells you, and we emphasize it, that this duty is just as much yours now as when you were in active service. If you drop this Government Life Insurance you deprive those who have wept and prayed for you of a need as great today as when you donee the khaki or the blue, Government Life Insurance. Don't do it, Hold fast to your The National Pay-Day the postman rings the bell in thousands of homes. He has a cheerful face, for on that morning he is the Prudential paymaster, and the first of the month has been transformed from a dreary bill day to a cheerful Prudential Day. Because the postman’s ring on the first of each month means a Prudential check. And all this through the foresight of the father and mother of the family, because the father had learned about, and realized the value of, the Prudential Monthly Income Policy, had bought it for so little each month that nobody felt the difference. Then after the years went by, when there was a need for money, the policy was paid up and the Prudential checks began to come each and every month. And in others of those homes the bread-winner had gone, but he, too, had realized what a Prudential Policy meant. And through his foresight his widow and his children receive a check on Prudential Day each month, Find out how you can make the postman ring your bell with a cheery ring on the frst of each month. See nearest Pradential agent or write Bite and carly on the first of every month The First of Every Month To All ers and Wiv Your soldier ot ‘aller bays is soon coming home, if he has not already arrived. Since he has been in the service he has catried Government Life Insurance at an extremely low cost to him, with you as the beneficiary. hh may be that he now has some doubt as to the advisability of continuing this invur- ance. Bruth away this doubt from his mind. His Government has told him he may keep this insurance going as it is for five years. He took out this insurance be. cause he loved you, and if he loved you last year, impress upon him the need of that love this year. The United States has provided him with a great opportua with but very little expense to hi Don't let him neglect this opport Urge him to hold fast to this Government Life Insurance. The Prudential Insurance Company of America Incorporated under the laws of the State of New Jersey FORREST F. DRYDEN, President Home Office, Newark, N. J. ComicbOOKS.com