Life — February 27, 1919 — page 5: what you’re looking at

What you’re looking at

# Life Savers Advertisement Analysis This is a **straightforward product advertisement**, not satire or political commentary. The page promotes Life Savers candy mints, manufactured by Mint Products Company (New York and Montreal), priced at 5¢. The ad uses a business-themed photograph showing five men in suits exchanging or examining Life Savers candies, with the tagline "Life Savers of Business." The copy humorously argues that keeping Life Savers handy helps smooth workplace interactions—when coworkers "seem to be getting out of gear," offering them candy provides "wholesome sweetness" that ensures agreement. The ad lists four flavors: Pep-O-Mint, Wint-O-Green, Cl-O-Ve, and Lic-O-Rice, emphasizing they cost the same as inferior substitutes. This is purely commercial messaging without political meaning.