Life, 1919-02-27 · page 5 of 38
Life — February 27, 1919 — page 5: what you’re looking at
What you’re looking at
This is a **straightforward product advertisement**, not satire or political commentary. The page promotes Life Savers candy mints, manufactured by Mint Products Company (New York and Montreal), priced at 5¢. The ad uses a business-themed photograph showing five men in suits exchanging or examining Life Savers candies, with the tagline "Life Savers of Business." The copy humorously argues that keeping Life Savers handy helps smooth workplace interactions—when coworkers "seem to be getting out of gear," offering them candy provides "wholesome sweetness" that ensures agreement. The ad lists four flavors: Pep-O-Mint, Wint-O-Green, Cl-O-Ve, and Lic-O-Rice, emphasizing they cost the same as inferior substitutes. This is purely commercial messaging without political meaning.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIFE SAVERS THE CANDY MINT WITH THE HOLE — Life Savers of Business Business is holely a matter of getting folks to agree. Keep Life Savers in your watch pocket and when your co-workers seem to be getting out of gear, slip your man a little holesome sweetness. Hewill agree with you instantly on the goodness of the clear cut snappy flavors of Life Savers. PEP-O-MINT WINT-O-GREEN CL-O-VE _LIC-O-RICE Substitutes may cost the dealer less. They cost you the same as the real thing—Life Savers MINT PRODUCTS COMPANY NEW YORK an? MONTREAL Special Offer losed comicbooks.com