Life, 1919-02-20 · page 29 of 34
Life — February 20, 1919 — page 29: what you’re looking at
What you’re looking at
This page is primarily a **product advertisement**, not satire or political commentary. It features a photograph of a worn truck tire with an endorsement testimonial. The advertisement showcases **Goodyear S-V Solid Tires** through a real-world case study: Charles W. London of the Baltimore Chair & Furniture Company reports his original set of four tires ran for 3 years and 40,000 miles on a 1-ton truck, costing only $149.70 and averaging less than one-tenth cent per tire-mile—positioning them as economical. The pitch emphasizes durability and cost-efficiency as the basis for widespread adoption among commercial trucking companies. The worn tire photo serves as visual proof of the tires' longevity under actual working conditions, a common advertising strategy of the era. This represents standard early-20th-century commercial marketing in *Life* magazine, not editorial commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“ DESPITE running for 3 years and covering 40,000 miles, the original set of four Goodyear S-V Solid Tires are still doing good work on one of our 1-ton trucks. They are economy tires.’’—Charles W. London, for The Baltimore Chair & Furniture Company, Baltimore, Maryland. HE set of four Goodyear Solid Tires demonstrating the same kind of wearing mentioned above cost $149.70. qualities. onsequently, they have served at the Users of Goodyear Solid Tires frequently koundingly low figure of less than a tenth report mileages ranging from 20,000 up fa cent per tire-mile. toward the score reached in this case. h addition, this company reports that Their economy is the firm basis of their hoodyear Solid Tires on two other trucks are widespread adoption, THE GOODYEAR TIRE & RUBBER COMPANY, AKRON, OHIO wos CD, YEAR AKRON fl comicbooks.com