Life, 1919-02-20 · page 2 of 34
Life — February 20, 1919 — page 2: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or political commentary. It promotes United States Tires' Sales & Service Depot network. The ads emphasize the dealer network's reliability and convenience for motorists seeking tire service. The left panel shows a storefront with an early automobile and pedestrians, presenting the dealership as a trustworthy community fixture. The right panel displays five tire types ("Royal Cord," "Nobby," "Chafer," "Usco," "Plain"), indicating product variety for different needs. The tagline "A Sign with a Meaning for You" positions the dealership sign as a guarantee of quality service, honest advice, and fair pricing. This reflects 1920s consumer culture, when branded dealer networks represented modern convenience and reliability to automobile owners.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
United States Tires are Good Tires A Sign Meaning for You It is there for your convenience. The dealer who displays it has entered into an agree- ment with us to serve you in certain definite ways. His reliability, his experience and his knowledge of tires fit him eminently for his job. The United States Tire Sales and Service Depot Sign hangs over the doors of many thousands of garages. You will find it everywhere. It is your guide to good tire service—quick courteous attention—air, if you need it—wheel alignment inspec- ‘Royal Cord’ ‘Nobby’ ‘Chain’ ‘sco* ‘Plain’ tion—careful repairs and honest, straightforward advice onthequestionoftires. Itstandsforgood tires—tiresthat will meet yourindividual needs, and meet them exactly. The line of United States Tires for passenger cars in- cludes five separate types, covering every known need. Our nearest Sales and Service Depot Dealer will gladly point out the ones best suited to your use. Ask his advice. Bank on his judgment. That's the way thousands of motorists are getting highest mileage from their tires. SCR $94 Fs