Life, 1919-02-13 · page 41 of 42
Life — February 13, 1919 — page 41: what you’re looking at
What you’re looking at
This page is **primarily a Colt firearms advertisement**, not political satire. The dominant feature is a large ad for Colt pistols and revolvers, positioned as essential "home protection" following World War I. **The Advertisement's Context:** The headline "The Colts Are Coming" references the post-WWI period when American factories, including Colt, were transitioning from wartime military production back to civilian goods. The ad explicitly mentions "Uncle Sam's Right Arm" (military service) and references the Colt's use at Château Thierry (a major 1918 battle), leveraging patriotic associations to market firearms for home defense. **The Left Column:** Contains an unrelated satirical story about Mr. Jones, who claims to have invented a "Memory Culture" system allowing people to recall details from decades past. It's a light humor piece mocking memory-improvement schemes. The page reflects post-WWI American anxiety about civilian security and manufacturers' pivot to domestic markets after wartime contracts ended.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Tai ned muttered — Simps. 66 99 relly,” said ‘ our conversation perfectly. as bss qurning. your elbow struck me, and rate: you exclaimed, ‘1 beg your pardon!’ To which J replied, ‘Don’t mention it.” ced up a calfskin bag and another of gray can of the type = yse days as a telescope, and ards your train, pausing at nd to buy a copy of N Ou at the “s Papular Monthly and five cents’ Ivania h of gum-drops. T have not seen afrom that day to this.” Incredilide!" exclaimed — Simps. How do you do it? Fo Mr Jones produced a card. “1, sir, the clerk fam the inventor of the Jones System eservation Intensive Memory Culture. Its » Hanging fue | dentonstrate in my own person. | could meet you fifty years hence in New Zealand, and describe accurately rcunistances of this and our pre- meeting. You can learn the whole em in ive simple lessons, adminis- ; price five dollars. ; n pass along a line of sa mile in length, and easily mber the number of every car.” | Is it possible!” gasped Simps. Back from “| ve had wonderful success with Why, when 1 married my the front! One Suddenly he stopped and clapped his gigantic task completed, hand to his forehead; his gaze became the great Colt factories turn to ed and wild. “What was it?” he k h take up another. was hear) to mutter, brokenly. Sweat stood upon his face . The long-deferred home demand, impossible to asked meet while “Uncle Sam's Right Arm” was required Is anything the matter? siously. : A SB ; in Europe, is our next consideration. “What was it?” moaned the stricken n toltering to a seat. “ What was it The Colts are coming. > bring home is no | “mak hing eed ADR) Taree It is no longer necessary to “‘make something else do. Essential home protection is Colt protection. You want the guarantee of safety that name on the grip of an automatic pistol or revolver provides. You want more than a mere shooting iron. You desire the twin brother of the Colt automatic pistol our boys so bravely used at Chateau Thierry. Or a Colt revolver that you know is a fhe j . direct descendant of that long line of straight-shooting ancestors, whose per- bere arousul the house, at formance has made luminous pages of history of every struggle of arms say sea80n,they give warmth | } : Ankle high, roll-top 7 since 1830. m whole skins, i . . woolonthethick Bt [ti You want a Colt. And you want a Colt becauses its accuracy, its fatie cea ieathgr ese, dependability, its safety, is what made _pos- nag sible its illustrious associations. 23 9pr0v al by express, charke: i Have just a little more patience. All the SRS. ““Wooleather”” Co., Ine. | popular sizes of Colt automatic pistols and sons Colt revolvers will be supplied to dealers as rapidly as possible. Tell your dealer your requirements to guide him in his orders. Colt’s Patent Fire Arms Mfg. Co. “The Proven Be Hartford, Conn., U. S. A. By Goverment Test!” comicbooks.com