Life, 1919-02-13 · page 33 of 42
Life — February 13, 1919 — page 33: what you’re looking at
What you’re looking at
This is a **full-page tobacco advertisement**, not satire or political commentary. It promotes Tuxedo brand smoking tobacco using the slogan "Your Nose Knows." The ad claims Tuxedo uses chocolate flavoring—presented as superior to competitors' flavorings. It cites Encyclopedia Britannica to establish authority, then invites readers to conduct a "smell test" to verify quality. The imagery shows a man's face in profile and a hand demonstrating the rubbing technique described. The "guarantee" promises satisfaction or money back, a common early 20th-century advertising tactic. **For modern readers**: This represents vintage tobacco marketing before health warnings existed. The emphasis on "pure" and "wholesome" flavorings reflects pre-regulation standards. The pseudo-scientific approach (encyclopedia citations, direct sensory tests) typified advertising's persuasion methods in this era. Such ads would be prohibited today due to tobacco advertising restrictions and health disclosure requirements.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIFE: All Smoking lobaccos | are Flavore “Your Nose Knows The Encyclopaedia Britannica says about the manu- facture of smoking tobacco, “ ...on the Continent and in America certain’ ‘sauces’ are employed . .. the use of the ‘sauces’ is to improve the flavour and burning quali- ties of the leaves.” Your smoke-enjoyment depends as much upon the Quality and kind of flavoring aed as upon the Quality and aging of the tobacco. Tuxedo tobacco uses the purest, most wholesome and delicious of all fla- vorings—chocolate! That flavoring, added to the finest of carefully aged and blended burley tobacco, produces Tuxedc—the perfect tobacco—‘ Your Nose Knows.” Try This Test: Rub a little Tuxedo GUARANTEED TO SATIS! briskly in the palm of your hand to bring oR yi cK out its full aroma. Then smell it deep— OUR MONEY BA its delicious, pure fragrance will convince you. Try this test with any other tobacco and we will let Tuxedo stand or fall on your judgment—‘‘ Your Nose Knows.’’ The Perfect Tobacco for Pipe or Cigarette Guaranteed by Xr ‘Comicbooks.com