Life, 1919-02-06 · page 36 of 38
Life — February 6, 1919 — page 36: what you’re looking at
What you’re looking at
This satirical article mocks both the "scientific" IQ testing trend (the Binet test, recently developed in France) and anxious husbands worried about wives' spending habits during an economically uncertain period. The satire proposes subjecting prospective wives to absurd "tests" to predict their consumption: exposing them to increasingly expensive hats to gauge their materialism, or observing restaurant menu choices to forecast their extravagance. The joke targets husbands who fear their wives will bankrupt them through lavish spending on fashion, jewelry, and antiques. The cartoon below (captioned "Well, Maria, it took two of us to do it, but we've got you bluffed!") shows a woman catching two men in what appears to be deception—likely illustrating that wives are shrewder judges of character than husbands believe, undercutting the entire premise that women need "testing." The piece satirizes both pseudo-scientific management ideology applied to marriage and the period's class anxieties about conspicuous consumption.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Binet Test for Wives HE hazardous occupation of getting married has Leen greatly complicated recently by the high cost of living Mor dd more it is being recognized that, with the present overhead and unde h expenses for motor cars, the additional upkeep of a wife must—if we are to continue to exist as a more or less extravagant people—he increased according to well-known business principles. Every pros- pective wife, therefore, should be subject to the new matri- monial Binet tests Place the subject in an ordinary roon Before on a level with the eyes, fix a row of millinery: spindl On one of these spindles place a forty-dollar hat. li J COMFORT é : i shows no sign of intelligence, place on a second spi fifty-dollar hat. If she is still unresponsive, keep on Comfort of guests is the primary con- ing hats before her, up to one ed and fifty dollars, 5 : ‘ If she begins to vibrate, her eyes dilate and she shows nor- sideration at The Hollenden. Delight- hundred-dotlar mal signs of pleasure at the sight of a oni ful parlors, inviting cozy corners, and hat, then she is a fair subject for marriage, and can be 3 F . depended upon to spend all the money an ordinary million. a definite refinement in appointments aire is capable of making in an eight-hour day lend the congenial informal atmos- Many husbands marry, not having the slightest idea of phere of a private club. the real spending capacity of their wives. The new Binct tests are calculated to remove all doubts European Plan with Bath: Place a young and beautiful girl in a restaurant and put Suites at varions prices before her the menu. If she selects at once the most ex- Soo Rows pensive dishes, this is a fair test of what she will do if let loose in an antique shop, or is set to graze in front o yp. diamond counter, li she insists, however, on having nden, ns plain sandwich and a cup of tea, she should be at once - placed in an institution corresponding to the one-time ho d and made to sew and mend and work in the domestic trenches. This is about all that she is good for, She will never succeed as a wife under modern conditions. She needs to he segregated Classified ED: What's the difference between a pessimist and a cynic? Nev: The pessimist is without hope, while the eynic is sure you'll always be able to get a drink if you have the Fr winter wear and early spring, gowns, gloves and shoes should harmonize in color. Gray Z and Field Mouse arethe 4 f prevailing color tones, and shoes of “F. B. & C." Gray Kid No. [ 24, of “F.B. & C.” Field Mouse No, 88, are the footwear fashions | highest in Favor wherever well dressed women congregate, These modes will continue until the coming of warm weather, NOTE For Southern Resort wear, Made only from imported smart shoes of “F.B.& C.” kid skins, with shipping WWhite Washable Glazed facilities still impeded,and Kid “No, 81” are the accepted in greater demand than mode, Thisis the only leather which ever, F. B, & C. Kid is on the Foot like ay. increasing daily in scarcity. Glove on the Hand” ani * Early buying is strongly — requires no mussy dressing advised. Look for either of these “F. B. & C." trade marks stamped inside the shoes you buy. They mean“The Best There Is” instyle leather. ASHION PUBLICITY COMPANY Reg. } . of New York Ul “WELL, MARIA, IT TOOK TWO OF US TO DO IT, BUT WE'VE GOT you BLUFFED!” comicbooks.com