Life, 1919-02-06 · page 31 of 38
Life — February 6, 1919 — page 31: what you’re looking at
What you’re looking at
This page is **primarily advertising**, not satire. It promotes Alois P. Swoboda's self-help system called "Conscious Evolution" and "The Science of Life." The advertisement makes grandiose claims typical of early 20th-century pseudo-scientific self-improvement literature: that Swoboda's method can increase "combative, fighting, aggressive" power, create a "forceful personality," and transform readers into "fearless, triumphant" successes. Notably, the text name-drops prominent wealthy Americans (Rockefellers, Vanderbilts, Woodrow Wilson, Hughes) as supposed adherents—a common marketing tactic to lend credibility. The accompanying illustration shows a silhouetted figure in an exaggerated muscular pose, embodying the promised physical transformation. This represents the era's widespread promotion of pseudo-scientific "mind power" and self-development schemes, often mixing vague evolutionary language with promises of wealth and dominance. Modern readers would recognize this as snake-oil marketing dressed in pseudo-intellectual jargon.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Be y — abuse sterful wer of y mas. | won. id fur. g and pleasure po yu you are rove to nic, 2 your power feeble A Giant in Mind and Health the better life, the higher life, the more successful life, x e and the life in complete accord with the ultimate laws fevolation snd creation, . . Conse tion can increase your combative, fighting. aggressive, ane forward and persistance power. Conscious Evolution can increase ¢ power atinuity. : . ‘Conse tion is the easy and direct means to the attainment of Licosinant Pe , dominant will, dominant mind and dominant body Con ution is the way’ to a forceful personality, forceful men- tity, forceivl will and forceful mind, Become Fearless, Triumphant, Successful —your failure or success—your position in life is a conse: sonal power. Conscious Evolution can improve your fa quickly and wonderfully your power of personality tisfied with the non-productive, inconsequential, empty, life. Live the triumphant life, the productive life, d_ importance. tion can give you the spirit to advance, the spirit to ccomplish, the spirit, the will and the power to succeed. a trial’ of thirty seconds alf minute. me personally conscious of the new life and higher Conscious y of which you can have a superabundance, accordingly — Evelation lly desire it. ; tees m and women, walk of life, Effective sly creploying the B for 1, Banker, Business M Women as for Men Swoboda has published for distribution two remarkable books which explain hi Conscious Evolution and what it hasalready done. Write for these books —not because Conscious Evolution has meant so much to 262,000 other men and women, not because there prominent family in the country that hasn’t at least one member a pupil of Swoboda. Conscious Evolution is being personally used by many of the most prominent physicians, and such men Woodrow Wilson, Charles E. Hughes, the Rockefellers, the Vanderbilts, the Goulds, the Hunting. tons, the ‘Cudahys, the Swifts, and McAdoos for advancing themselves in energy, health, vitality and power of personality. Write for these books because they mean so much to YOU in multiplied living power, earn- ing power and personal power. They are filled from cover to cover with the vital fact: yourself and how you can acquire the degree of power in body and mind that you so cons erunconsciously desire. They explain the dangers of excessive deep breathing, excessive exer- cae, and excessive muscular developme CONSCIOUS EVOLUTION ‘and THE, ‘SCIENCE OF LIFE show how to double or even treble your power of mind and body ; not by tedious, prolonged study, but by a process of energization vhich raises the very level of your life and mental power. CONSCIOUS EVOLUTION and THE SCIENCE OF LIFE supply the key to dominant per- tonal power, dominant business power, dominant success power, dominant mental power and inant will power. They show how to change your aimless and fruitless life and attitudes , inspiration, enthusiasm and the higher success. books show how to amazingly increase your power of will and personality, as well as your power of body for every action, for every purpose and process. Conscious Evolution is a new science, and no one can afford not to know at least the simple facts about it. These facts show how Conscious Evolution overcomes weak will, poor health, feebleness of mind and body. _ They show how to overcome the inferior, pleasureless, feeble and unsatisfactory life, by giv- ing the means to the successful, superior and abundant Conscious Evolution also shows how to arrest thi g of the body, and how to remi young, energetic, vigorous and active These books are absolutely free and there is no obligation now or after. These books are yours to keep, that you may attain a higher understanding of yourself and of evolution and the means to a higher existence. Evenif you gain but one idea or the realization of the one principle of life through CONSCIOUS EVOLUTION and THE SCIENCE OF LIFE, these books be of eternal advantage to you. Just write your name and address on this page, tear it out and mail it to Swoboda, or draw ring around your name on your letterhead, or merely end a postal, giving your name and address. Do it today! This is your opportunity! Now is your turn! This is your day! This is your hour! Write NOW. Alois P. Swoboda, 2239 Berkeley Bldg, New York City A Remarkable Personality 'd principles, every individual can make use ne laws and princi- shin prese Tetely overpowered. His ople well and ak people strong. He loves work because he comicbooks.com