Life, 1919-02-06 · page 3 of 38
Life — February 6, 1919 — page 3: what you’re looking at
What you’re looking at
This page advertises an automobile, likely from the 1920s based on the styling. The advertisement celebrates an eight-cylinder engine design that uses fewer mechanical components than competing models. The left side shows a side-view diagram of the car's internal mechanics. The right side features a humorous anatomical diagram comparing the engine to a human head and torso, with various mechanical parts labeled as body parts. This visual metaphor—treating the engine as if it were a human body—was a common advertising technique of the era, making complex mechanical engineering accessible and memorable to consumers unfamiliar with automotive technology. The cartoon emphasizes engineering efficiency as a selling point during the competitive early automobile manufacturing period.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
comicbooks.com WITH EIGHTY LESS PARTS OR the owner who considers his car something, more than a mere conveyance, who demands that in color, line and appointments it reflect a patri- cian taste—the Apperson 8. Equipped with the powerful, economical Apper- son 8 motor—the 8 with 80 less parts. APPERSON BROTHERS AUTOMOBILE CO. 9. (pes, a 1m), Fed. 6 19 S oo