Life, 1919-01-30 · page 31 of 34
Life — January 30, 1919 — page 31: what you’re looking at
What you’re looking at
This page mixes advertising with satirical content typical of Life magazine's format. **"Tested Recipes for Busy Authors"** is a humorous column offering formulaic writing advice for love stories—stock elements like "Every road leads to the altar" and "Make 'em lunch!" It mocks how predictable and manufactured popular romance fiction had become, offering cynical shortcuts for authors to churn out sentimental plots. **The character sketches below** (Heroine, Hero, Villain) continue this satirical formula, reducing romantic fiction characters to stereotypes. **The Huyler's candy advertisement** references post-WWI rationing—during the war, sugar conservation meant limited candy varieties, but peacetime restored full production. This appeals to consumers' relief at returning normalcy. **The final joke** ("Earthly") presents a young husband's romantic declaration undercut by his wife's practical retort that his mother arranged the match—deflating sentimentality with marital reality. The page overall satirizes both commercial fiction formulas and advertising's appeal to post-war consumer desires, while advertisements for Listerine and Whiting-Adams brushes fill remaining space.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Tested Recipes for Busy Authors cf Ingredients sorld loves a love story. Exery road leads to the altar. the wheels go ‘round ngs—pull ‘em! s io to make a love scene j e oe te for Your Favorite sunshine! Jone man that has nc \ NA During the war we stopped making several hundred varieties of Hluyler’s candies. Sugar had to be conserved. But now we are back to a before-the- cre’s a will there's a family war basis. Our stores and agents once tears? Never! Make n and his wife are soon cation” . Characters more have generous stocks of all varieties. Ask again for your favorite She's never plain, if she Handsome is and handsome His hiss is as bad as his almost everywhere In Canada-many agencies; factory and store in Toronto See OA me es: Valuable Hints Hs Virtue is its own defeat—make 'em i} out is its own defeat—make 'er WHITING ADAMS Least said, soonest ended—pad! BRUSHE THE SAFE ANTISEPTIC mer AU hat aounagiawen trace VULCAN marx Let good-enough alone. Don't bothe Russa cemenren a -ct good- gh alone pother Its timely use by spray dir danenen Shaving Brushes or gargle relieves sore More taste, less heed are guaranteed not to shed bristles throat and is a precau- Don't count your editions before | oc hair nor to fail in any respect. , Necadverticed Having one, insures its owner tionary measure against youre acve inst all brush troubles. If at first you should succeed, give These brushes have ends as soft ‘em no rest! as the finest velvet, and the mass of hair has stiffness and elasticity to rubin the lather to make it effective. gt infection. Psychology makes the interest. wan- der—cut it! Manufectured Let carping critics lie—you get the only by royalties ! Lambert Dead ones sell no tales—speed up! Piers JOHN L. WHITING ee Earthly 4. 3. ADAMS CO. USA. EALTHY AND ROMANTIC Boston, U. 5. A. YOUNG HUSBAND: I believe, ford 108 Yearsand darling, that heaven sent you to become my wife! Practica. Younc Wire: No, dear, it was mother! comicbooks.com