Life, 1919-01-23 · page 2 of 42
Life — January 23, 1919 — page 2: what you’re looking at
What you’re looking at
This page is primarily an **advertisement** for Chase Plush Motor Car Robes, not a political cartoon. The image shows a woman in a car wearing an elaborate fur robe and hat, presented as fashionable motoring attire. The ad emphasizes the robes' durability, warmth, and luxury—comparing their protective quality to "the coat of fur on an Arctic animal." The text highlights that Chase Robes, manufactured since 1847, were superior to other woven robes and came in various weights for different occasions. The note that "THE MOTORIST IN PICTURE IS UNDER AN EXETER CHASE PLUSH ROBE" serves as product placement. This reflects early 20th-century automotive culture when motoring was a luxury activity requiring specialized, fashionable clothing. The ad targets affluent consumers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Entered a8 Second Class Matter June 8, 1853. at the Post OSce at Sea, MCU VUGAEApLATR ATTN ATT tc ter An nT CHASE PLUSH ROBES WILL OUTWEAR, MANY TIMES OVER, OTHER WOVEN ROBES Durable — Warm — Luxuriously Beautiful — Comfortable Famous since 1867, Chase Robes were never so praiseworthy. They remain fast in color and intact over a long period of severe use, protecting like the coat of fur on Arctic animals. Made of the choicest materials, scores of unique, pleasing patterns. Different weights for all occasions. IE MOTORIST IN PICTURE IS UNDER AN EXETER CHASE PLUSH ROBE L. C. CHASE & CO., BOSTON ae Woun NEW YORK SAN FRANCISCO CHICAGO DEALER'S Leaders in Manufacturing Since 1847