Life — January 23, 1919 — page 2: what you’re looking at

What you’re looking at

This page is primarily an **advertisement** for Chase Plush Motor Car Robes, not a political cartoon. The image shows a woman in a car wearing an elaborate fur robe and hat, presented as fashionable motoring attire. The ad emphasizes the robes' durability, warmth, and luxury—comparing their protective quality to "the coat of fur on an Arctic animal." The text highlights that Chase Robes, manufactured since 1847, were superior to other woven robes and came in various weights for different occasions. The note that "THE MOTORIST IN PICTURE IS UNDER AN EXETER CHASE PLUSH ROBE" serves as product placement. This reflects early 20th-century automotive culture when motoring was a luxury activity requiring specialized, fashionable clothing. The ad targets affluent consumers.