Life — January 16, 1919 — page 6: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

New Test of Transportation Efficiency for Packard Owners Starts February Ist Test Covers One Year’s Operation—Drivers, Accountants and Shipping Clerks to Share in Cash Prizes of $17,640.00 How much work can a motor truck deliver? What ought to be the cost of doing the work? HESE are two of the most pressing questions in American business today —what with the railroad congestion and the need to save freight cars; with the staggering quantity of merchan- dise to be moved; and with the great business what can be done‘under all conditions of weather, temperature, road and load. The Packard owner may enter as many of his Trucks as he wishes. Prizes are not only awarded to the Driver, for keeping his cost down in relation to his service; but to the Accountant, who tabulates the records; and to the Shipping Clerk, because much of truck efficiency depends on efficient expansions already taking shape. Motor truck efficiency means not only gasoline economy, tire and oil sav- ing, and repair economy. It means also the right size truck for your average load; efficient routeing; saving of time in loading and unloading; the way the truck is handled all along the line. It means standardizing costs—every item fixed and known. Basic principles, all of them—and the purpose of this new National Truck Efficiency Test is to show the Packard owner how these basic principles can be applied to his individual business. - * * The test covers one year's operation — demonstrating How to Enter Your Trucks in the Packard National Truck Efficiency Test Your local Packard Branch or Packard Dealer will accept your entries and see that your Packard Truck or Trucks are formally enrolled on the Official List of Contestants. HE Test starts on February 1st, 1919, and continues to January 31st, 1920. Trucks are divided into seven Divisions, according to jon—all 6-ton Trucks The Grand Total of Prizes is $17,640.00—in- cluding five prizes for Drivers, Accountants and Shipping Clerks in each Division—as follows: PRIZES Drivers Accountants Shipping Clerts Contestants shall be Packard Trucks only. All cost and operating shall be kept and sub- mitted on_the standard forme of the National Standard Truck Cost System. which can be ob- tained through your Packard Branch or Packard Dealer. Recapitulation of operating and cost data must he submitted monthly by owner to the Packard Factory for inspection and correction work at the shipping platform. A Packard Truck of any size can¢compete on a fair basis. Trucks are classi- fied according to capacity into Divisions. Here is where the owner will learn whether his truck is just the right size for his work—or too large, power lost by running on underload —or too small, necessitating overload to get his hauling done. * * * The Packard owner starts the test with the basic principles developed by the Packard Organization of transportation specialists. He has a year to apply these principles to his in- dividual business. What can he not achieve in efficiency! PACKARD MOTOR CAR COMPANY, Detroit