Life, 1919-01-16 · page 4 of 34
Life — January 16, 1919 — page 4: what you’re looking at
What you’re looking at
This is primarily **advertising for Life magazine subscriptions**, not political satire. The central image shows a soldier or sailor in military uniform standing at attention, with text reading "We Are Coming, Uncle" — a reference to the Civil War song "We Are Coming, Father Abraham" (recontextualized for WWI-era recruitment). The advertisement promotes Life magazine as a gift for American Expeditionary Force soldiers overseas, costing $5 annually. It emphasizes that "every man likes LIFE," positioning the magazine as morale-boosting entertainment for troops. The "back-home number" teased for next week appears to be the magazine's regular promotional strategy. This reflects WWI-era patriotism and commercial targeting of military audiences during America's involvement in the war.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Most Satisfactory Investment for January Funds tsa year's subscription to LIFE. Whether for your- self or some soldier or sailor, itis money well spent. The Army of Occupation overs vill number half a million men, and every man IFE. To American Expeditiona g men, $F a vear, if no local foreign address be given. “We Are Coming, Uncle” And so is the Back-Home Number of Next Week Open only to new subscribers: scriptions renewed at this rate. \ 7 ra LIFE, 17 West 31st Strect, New York. i / One Year, $5.00. (Canadian, $5.52; Foreign, $6.04.