Life, 1919-01-09 · page 4 of 34
Life — January 9, 1919 — page 4: what you’re looking at
What you’re looking at
This page is primarily **advertising** with minimal satirical content. The top left features an Arrow Collar advertisement—a major brand of the era—emphasizing smart, comfortable fit. Below that is The Hollenden Cleveland hotel ad highlighting European-style amenities and reasonable pricing. The right side contains **"Bobby's Dream After a Balloon Ascension,"** a cartoon depicting two people in a hot air balloon basket. The accompanying article **"Thrift—the Adopted"** discusses post-WWI American attitudes toward thrift and conservation. The opening dialogue joke ("Aren't you glad to get back from France?") references Americans returning from WWI service. The cartoon's satire appears gentle—the dream sequence likely contrasts pre-war excess with wartime-learned frugality, fitting the article's theme about adopted thrift values gaining social acceptance among Americans after the war.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ARR il COLLARS SMART COMFORTABLE AND EXCEEDINGLY FINE FITTING CLUETT, PEABODY & CO. Inc., Makers Troy, New York PREFERRED JATURED service, faultless cuisine, distinguished _ patronage, an atmosphere of refine- ment, and thoroughly modern facilities make The Hollenden Cleve- land’s preferred hotel. EUROPEAN PLAN! WITH BATH: For One Person, $2 to $s. For ree Perso to $6. with rein $4 to $6, Suites at various prices. BOEBY’S DREAM AFTER A BALLOON ASCENSION Thrift—the Adopted OW that the inhabitants of the United States have adopted an orphan, long neglected, what are they going to do with it Thrift, even before the war, had long been a necessity in most European countries, where density of population presents an acute cconomic situation we of vast. virgin resources are not able to gra , through kindly fluences of the war, thrift ned millions of fost: parents who have learned how to save. True thrift is not hoarding of money or its equivalents Conversely it is the judicious spending of money and ms terials that keep the wheels of industry humming a con- tented song of plenty At present the purchasing power of money is low. Do!- lars and materials conserved now, and consistently put the great channels of industry, will, in the days of low: prices sure to come, command a handsome premium, as aut increase of the dollar's purchasing power will then hc evident. We Americans must thank the war for our course in th great university of thrift. If we cast the adopted orphan adrift after it has merely served eur war purposes we are an ungrateful foster-parent. you glad to get back from France?” course. But I dread the job of learning the language all over again.”