Life, 1918-12-19 · page 2 of 34
Life — December 19, 1918 — page 2: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or political commentary. It promotes two "Life's Mood Calendars" — decorative wall calendars sold by Life Publishing Company. The left calendar features **six dog pictures in color** ($1.00, carriage prepaid). The right shows **twelve patriotic pictures in color** ($1.50, carriage prepaid), depicting what appears to be a military or uniformed figure. The accompanying essay titled "Patriotism and Dogs" uses philosophical language about time, freedom, and duty to frame these calendars as tools for organizing life and inspiring citizens. The sales pitch suggests calendars appeal to "best feelings" and serve as Christmas gifts. The satirical title pairs patriotism and dogs—seemingly unrelated—though the text treats both seriously as worthy subjects for calendar art and contemplation.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
# Seconut Clas Mater June 8 LEE atthe unde the act of Sted ct as Secoo Cisse Matter at the Pat Us ‘Covytight in Engiand and the tie —_ Lifes Y)og (ulendar _ SUX DOG PICTURES, EX COLOE TWHEVE PATRIOTIC PICTURES, $1.00, CARRIAGE PREPAID COLOR $1.50, CARRIAGE PREPAID Patriotism and Dogs Life moves on. Time waits for no man. We live in periods, colons, semi- colons and commas. The efficiency expert is the Pariah of the future. Bur— Freedom consists in the adaptability of machinery to our needs. The sun never fails us. He rises every morning on schedule time. We know when he is going to set-and plan for it. It is horrible to plan for anything, but the sun has been on the job for a long time. The sun is experienced. He says: ‘Unless | can do this thing regularly, a lot of people will be upset. If | should rise to-morrow morning at eleven instead of six-thirty, | would disappoint millions. | have no right to do this. | have an obligation to fulfil."” So the sun makes a business of being on time. What does this prove? Only that certain things must be done in order. What do you do when you write a letter? You look up at the wall. On the wall is a calendar. It is placed there for a purpose. It is a guide to time IF, in addition to being a guide, it contains something that links you up with your best feelings, so much the better. That is what LIFE Calendars do. They supply you wiih the necessary machinery to regulate your life. In addition they appeal to the best in you Take the LIFE Calendars we are issuing this year. They are an ornament. They supply you with inspiration—and a sense of time. If you love dogs. get the Dog Calendar. If you love your country, get the Patriotic Calendar. Thousands of homes throughout America testify cach year to the beauty and usefulness of Lare's Calendars. The to Calendars, reproduced above in miniature, are handsomely printed in colors, and tied together with he silk cord. Each Calendar put up in-an art box low iy. Sent carriage prepaid upon receipt of remittance. These Calendars are highly popular as Christinas Gifts LIFE PUBLISHING COMPANY 17 West 31st Street NewYork comichooks,