Life, 1918-12-12 · page 2 of 34
Life — December 12, 1918 — page 2: what you’re looking at
What you’re looking at
This page is primarily **advertising** for two LIFE-brand calendars rather than satirical content. The ads promote: 1. **"Life's Dog Calendar"** ($1.00) - featuring six color pictures of dogs 2. **"Life's Patriotic Calendar"** ($1.50) - featuring twelve patriotic illustrations The accompanying essay, "Patriotism and Dogs," uses philosophical language about time, order, and freedom to justify why calendars are necessary organizational tools. It then makes a lighthearted appeal: "If you love dogs, get the Dog Calendar. If you love your country, get the Patriotic Calendar." The juxtaposition appears mildly humorous—equating patriotic devotion with dog-loving as equally valid reasons for calendar purchase. However, this is fundamentally a **commercial product advertisement** rather than political satire or editorial cartooning.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LlesPalriohe Calendar | SIN LOG PICTURES, IN COLUE IWELVE PATRIOTIC PICTURES, IN $1.00, CAKKIAGE PREPAID COLOK $1.50, CARKIAGE PREPAID Patriotism and Dogs Life moves on. Time waits for no man. We live in periods, colons, semi- colons and commas. The efficiency expert is the Pariah of the future. But— Freedom consists in the adaptability of machinery to our needs. The sun never fails us. He rises every morning on schedule time. We know when he is going to set and plan for it. It is horrible to plan for anything, but the sun has been on the job for a long time. The sun is experienced. He says: ‘Unless | can do this thing regularly, a lot of people will be upset. IF | should rise to-morrow morning at eleven instead of six-thirty, | would disappoint millions. | have no right to do this. | have an obligation to fulfil.” So the sun makes a business of being on time. What does this prove? Only that certain things must be done in order. What do you do when you write a letter? You look up at the wall. On the wall is a calendar. It is placed there for a purpose. It is a guide to time. IF, in addition to being a guide, it contains something that links you up with your best feelings, so much the better. That is what LIFE Calendars do. They supply you with the necessary machinery to regulate your life. In addition they appeal to the best in you Take the LIFE Calendars we are issuing this year. They are an ornament. They supply you with inspiration—and a sense of time. IF you love dogs, get the Dog Calendar. If you love your country, get the Patriotic Calendar. Thousands of homes throughout simerica testify each year to the beauty and usefulness of Laire’s Calendars. The tzu Calendars, reproduced above in miniature, are handsomely printed in colors, and ticd together with heavy silk cord. Each Calendar put up in-an art box, size 10.4 14. nt carriage prepaid upon receipt of remittance. These Calendars are highly popular as Christinas Gifts. LIFE PUBLISHING COMPANY 17 West 31st Street NewYork IN LIM £98 SIS £98 £9 JOE Je Je Be Be Se Se he Next Issue Spec